What is a mini program? How do mini programs make money?

A mini program is a mobile application that can be used without downloading or installing. Just scan the QR code or search for it and you can use it immediately.

Unlike APPs, mini programs do not need to be downloaded and installed, nor do they need to be uninstalled. You can just use them and leave. This means they do not take up mobile phone memory. This is great news for people whose phones are full of memory! In addition, no messages will be pushed to disturb you, it can only be triggered by the user! Mini programs are a powerful tool for creating "private domain traffic".

Because mini programs are built into WeChat, they have their own "social" attributes and can help e-commerce build shopping mall platforms, so they have helped traditional e-commerce complete the transformation into "social e-commerce." Mini programs are not only beneficial to e-commerce, but can also help physical stores upgrade to the "new retail" model, connecting online and offline to form a closed-loop ecological chain. In other words, mini programs can quickly help users accumulate traffic and lock in loyal fans, but the speed of monetization depends on the user's operations.

It is not difficult to develop a mini program now. Large companies have their own technical R&D teams. Generally, they can develop and launch it by studying the APi interface provided by WeChat. Small and medium-sized enterprises can also find outsourcing companies to do it. Now there are a lot of outsourcing companies for mini program development on the Internet. You just need to choose the one that suits you. In order to avoid being fooled, there are several pitfalls:

1. There are two types of mini program development : one is the mini program template, and the other is a customized mini program. Template applets are cheaper and can be done with a few thousand dollars. Although there are some that cost a few hundred dollars, it is recommended that you don’t buy them. You get what you pay for. If you buy something from a cheap stall, it will be useless after just one wear. The customized version of the mini program is developed based on the functions that everyone needs. Companies like Jiawang Technology will evaluate the human resources required based on your functions and then give you a reasonable quotation.

2. Be wary of subsequent maintenance costs . Although some small program developers provide very cheap things, if you ask them to modify something later, they will charge extra fees, which may be more expensive than what you paid for it.

After the mini program is developed, the biggest problem is how to obtain traffic. Some small and medium-sized business owners don’t understand and think that with a mini program, customers will come in droves. It is definitely not that simple. A mini program is just a tool, just like your website or app. If you don’t operate it carefully, it will be difficult to get a lot of traffic.

So what are the ways for mini programs to increase traffic?

1. Search traffic

When you search for corresponding keywords on WeChat, related mini-programs will be displayed first. As long as the name is accurately positioned and you use WeChat SEO thinking, your WeChat mini-program ranking will be far ahead! Therefore, whoever creates a mini program in a related field first will be able to occupy precise keywords and achieve natural traffic!

2. Nearby Mini Programs

You can view nearby mini programs through your mobile phone, which is very practical for offline physical stores. They are accurate customers within five kilometers. Nearby users can find your mini program by simply opening it. They can place orders quickly through the mini program and wait for products and services to be delivered to their door.

3. Group drainage

When the mini-program is forwarded to a WeChat group, WeChat will not treat it as an advertisement, but will use a proprietary format that is very clear and concise. Furthermore, once shared in a group, it will be permanently displayed in the group profile, which is very practical, and you can see many popular mini-programs there.

4. Invitation Card Mechanism

That is, if you invite xx people, you can get xx, where xx can receive free information packages or free class links for paid courses, coupons, etc.

5. Community fission

That is, share the poster on WeChat Moments, send the screenshot of the shared WeChat Moments to a certain group, and then get certain benefits.

6. User's UCG

For example, voting apps can gain a lot of traffic in the short term, but Tencent has currently banned voting apps. However, you can set up custom posters to allow users to forward content in a personalized way, which not only satisfies people's desire to share and show off in their circle of friends, but also satisfies an emotional need.

Now, mini programs have penetrated into many fields such as retail, e-commerce, life services, government affairs and people's livelihood, and small games. After connecting to mini programs, many industries have created new opportunities and tasted the benefits they brought. I wish you get business in the mini program too.
Speaking of making profits using mini programs, there are actually many people who make money using mini programs. As long as there is traffic, it can be converted into commercial value.

The above is what is a mini program? How do mini programs make money? According to the specific content, Jimifeng Technology is an Internet company focusing on mini-program development, mini-program production and design, and mini-program operation and promotion! When it comes to making mini programs, Jimifeng Technology is your first choice!