3 routines for short video scripts, novices can also make hot products

Do you think watching short videos is more enjoyable than watching TV? The explosive images, clever twists, uncomplicated plot, and exciting BGM... are enough to make people "forget the world".

Behind this series of designs lies an important part: the short video script .

Just like shooting TV series and movies, the short video script is the outline of the entire plot and determines the development and direction of the plot.

Whether the short video script is well written determines whether your content is high-quality and whether it has the chance to become popular.

Yet many people don’t even know what a script looks like, let alone how to write one! Next, let’s explain in detail what the script does, what its components are, and how to write it.

1. What are the functions of scripts?

The script is an important basis for short video shooting. The behaviors and actions of all staff involved in the short video shooting must be carried out according to the script.

Moreover, the script determined the shooting equipment, costumes, environment, characters, scenes, narration and other elements before the short video was filmed.

Therefore, the script can coordinate in advance what each person needs to do at each step, improve everyone's work efficiency, and ensure the high-quality completion of the video.

2. The components of a script

In the script, we have to carefully design each shot, tell stories with the shots, and present the stories to fans in simple language.

The following is a more comprehensive script template. You can see that the main components of the script are as follows:

1. Shot size

In order to make the emotional expression of the picture more appropriate when shooting, long shots, panoramic shots, mid shots, close shots and close-ups are used. The functions of these shooting methods are also different:

Long shot: The entire person and environment are captured within the picture , often used to show the time, environment, scale and atmosphere of an event.

Panorama: Closer than long shot, it shows the entire body of the character in the picture . It is used to show the character's whole-body movement or the relationship between characters.

Medium shot: refers to the part from the character's knees to the top of the head , which not only allows the audience to see the character's expression clearly, but also helps to show the character's body movements.

Close-up: refers to shooting the area above the person's chest to the head , which is helpful for showing the expression and demeanor of the person's face or other parts.

Close-up: It is to shoot the details of a person's facial features or a part of the body . It is suitable for showing details that need to be highlighted.

2. Shooting method

There are many ways to shoot, including pushing, pulling, shaking, moving, following, etc. , and each shooting technique produces different effects.

Clarifying the shooting method can reduce the communication time with the staff responsible for shooting and ensure that each scene achieves the desired effect.

3. Screen content

A successful script is at least half the battle for the video. The content is definitely a big part of this.

Don’t just look at the short video of a few seconds, perhaps behind it is the credit of the company’s entire editorial team.

Therefore, the characters, pictures, actions, and emotions in the video need to be described in concise and specific language.

4. Video duration

As the saying goes, "short video", you need to pay special attention to time control. Some teams even use specific seconds to attract users, create plot twists, and guide users to click likes. Most people keep their videos within 15s-30s.

5. Props, special effects and background music

In addition to the characters appearing in the video, props also need to be prepared so that the video shooting can proceed smoothly.

In addition, to make a good short video, the rendering of special effects and background music is also indispensable. Without this element, no matter how good the content is, it will seem boring.

3. How to write a script

1. Framework building and outline preparation

What aspects should be considered in a script in advance, such as: shooting theme, story clues, character relationships, where to shoot the scenes, etc.

2. Clarify the theme

Before you conceive the content, you need to find the central point, that is, what is the theme of the content you want to express, such as: green tea identification, wits battle with besties, weird roommates...

Once the central theme is determined, you can start brainstorming and write an outline around it. If you can write a plot with twists, conflicts, and stories, it will be more likely to inspire fans to play, comment, and like the video.

For example, the "Dad's Review" account focuses on product testing and has helped fans identify various "fake, toxic and inferior" problems.

3. Scene design

Just like TV dramas, high-quality scene design can gain more trust and likes from fans. In addition, the production cost of high-quality special effects is also very high. There are no special scene requirements, so you can just choose a scene that is realistic and suitable.

Of course, the scene must be consistent with the plot of the script. For example, students take classes in the classroom, and office plots take place in the company office. The viewer must have a sense of involvement and reality, and a desire to watch, rather than being distracted every minute.

4. Time control

The time control mentioned here does not mean that you have to worry about how many seconds the video must be stuck, but how to set turning points and reversals at the time nodes to retain users.

For example, use 10 seconds to attract users, 10 seconds to create a reversal, and 20 seconds to attract users' attention.

5. Background music and dubbing

BGM is a necessary component of short video shooting, and it is crucial to choose the right music to match the scene.

Dubbing can be done using the tools provided by Douyin and Kuaishou, and the operation is also very simple.

Author: Come and study

Source: Laijiuxing8