Inventory and marketing analysis report of influencers’ advertising during Double Eleven 2020

Inventory and marketing analysis report of influencers’ advertising during Double Eleven 2020

This report mainly reviews the policies, marketing performance, gameplay, popular celebrities, etc. of major e-commerce platforms during this year's Double Eleven period: Tmall, JD.com, Pinduoduo, etc. and major social platforms, including Weibo, WeChat, Xiaohongshu, Bilibili, etc. in terms of celebrity advertising . Through comparative analysis, case analysis and data accumulation, further prospects are made for the marketing and advertising placement of mainstream graphic and short video platforms.

Author: weiQ

Source: weiQ

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