Qutoutiao advertising cases and advertising forms, advertising effects!

The editor will introduce to you the advertising cases of Qutoutiao. This time, our main explanation will be the advertising cases of Pinduoduo placing advertisements on Qutoutiao, as well as the advertising forms and effects.

1. Advertising creativity

The creative of the advertisement is what we see when we browse the interesting headlines:

Pinduoduo’s outer copy of the Qutoutiao ad

Pinduoduo’s Qutoutiao ad landing page display

This is why the advertising resources selected by Pinduoduo include recommendation page information flow ads and interactive ads. In addition, we can also see Pinduoduo’s advertising strategy and its different delivery methods through the pictures:

1. Carry out different creative delivery for different products, and build different landing pages for different creatives (such as refrigerators, bicycles, wardrobes, etc.);

2. The advertising landing page can support direct download of the Pinduoduo app or enter the product homepage/event main venue. When placing advertisements, we should also choose different positioning according to the needs of the target audience.

3. When placing advertisements, we can conduct basic positioning of the target audience, such as choosing age groups and the mobile devices used by users. We can also install filtering packages, e-commerce packages + online payment, etc. These are all basic targeting options that can be selected when placing advertisements.

This is the Pinduoduo Toutiao advertising case that I want to share with you today!