Strategies for creating 10w+ article titles for new media operations!

A title that cannot be understood in one second is not suitable for dissemination. It is not that readers cannot understand it, but that they can only give us one second.

If academic qualifications are the stepping stone to a job, then a good title is the stepping stone to your article. No matter how well an article is written, it will be useless if no one clicks on it to read it. Therefore, the importance of the title is self-evident.

What content to publish and what title to use for a public account has always been a concern for operators. It’s okay if you have some experience and want to supplement your own material library. Otherwise, you will be selecting themes, selecting themes, and selecting themes from morning to night; selecting titles, selecting titles, and selecting titles.

It's all very miserable and a bit confusing.

Of course, there are routines to follow for the titles of 10w+ popular articles. After long-term observation of the patterns of 10w+ popular articles by big accounts such as Mimi Meng, Xiaosen finally analyzed out 15 rules for popular article titles, and now share them with everyone.

15 rules to make your social media posts explode (title routine)

After looking at this picture, can you understand these commonly used title rules?

01 The Law of Symbols—Symbols are condensed language.

For example! Number

It not only has a strong sense of emotion, but also plays a prominent role in emphasis. Users are easily brought into the emotion and naturally feel that "it is indeed like this".

For example? Number

Users view articles with questions in mind and will carefully look for answers in the articles, which resonates with both the author and the readers.

For example...

Ellipses leave users in suspense, arouse readers' curiosity, and highlight the role of transition.

In addition, there are other symbols that are more suitable for titles, such as brackets (), which can be used to summarize the content and provide explanations or additional explanations, precise positioning and additional benefits, etc.

02 The Law of Numbers

Naked visual impact, rigorous form, and direct extraction of information.

03 The Rule of Sugar Daddy

With the help of celebrities and famous objects, users can enhance their awareness through the celebrity effect. In addition, users can also know what similarities you have.

04 Zhihu Style Rules

By using one's own personal experience as the entry point, telling one's own story and setting up the scenario, users can have a stronger sense of immersion. At the same time, users can also gain knowledge from the story.

05 The Law of Contrast

The strong sense of contrast makes users feel differentiated and arouses curiosity.

06 The Law of Grounding

A more down-to-earth article title is easy for users to understand and easy to comprehend, which is conducive to user dissemination.

07 The Law of Recognition

Celebrities or products that are well-known to the public trigger users' memory recognition. Users look for similarities and remember the article.

08 User Pain Point Law

When you encounter users' pain points and find solutions, users will have a strong sense of identification.

09 The Rule of Showing Thighs

Effective key information creates a certain suspense to attract users to view.

10. The Law of Scarcity

Anything that is scarce is precious and valuable.

Scarce keywords generally include: exclusive, first release, exclusive interview, last time, limited to 3 days, urgent, sudden, breaking news, internal leak, live broadcast, etc.

11 The Law of Human Weakness

It is easier to gain users' recognition, release the emotions you want to express, and mobilize users' enthusiasm.

12. Follow the hot spots rule

Write hot headlines based on the hot news information at the time to attract users' attention.

13 Substitution Rule

Through labeling, users can identify themselves with the categories and resonate with them.

14. The Law of Exaggeration

Use exaggeration to elevate your article to a higher level and arouse curiosity.

15. The Law of Inventory/The Law of the Checklist

Summary article titles are highly practical for users and have strong content guidance.

To a certain extent, as the first entry point to guide users' attention, competition at the title level has also become the primary battlefield for content competition. In this important "battlefield", who wins and who loses has become a battleground for all new media people.

In fact, a person's writing logic and understanding of the content structure of the article largely determine the quality of his work.

In this era of information explosion, if you want your article to not be ignored, you must choose a good title. An attractive title is the key.

The longer the title is, the better it is. It is not a good title just by adding some symbols or writing in an exaggerated way. It requires continuous accumulation and practice. There is a good saying: If you want to get a title that gets over 100,000 views in an hour, you'd better write the title 100 times.

Related reading:

1. 21 essential operation tools for new media operations! (Recommended for collection)

2.14 self-media publishing platforms and commonly used new media operation tools!

3. New media planning event promotion and operation tool library!

4. New media planning event promotion and operation tool library!

5. New media planning event promotion and operation tool library!

Author: Xiaosen girl

Source: Xiaosen Girl ( shouhui52 )