Full quality control from farm to table. The familiar JD.com has installed a smart brain in the refrigerator

JD.com, which advocates quality life, has gone off the track again. This time, they have installed an intelligent brain in the refrigerator, claiming that it can optimize the nutritional structure of the diet for users and bring users a full quality control life from farm to table.

This is actually what is happening.

JD.com has launched a smart refrigerator, a refrigerator that can truly change the quality of life of users.

At the just-concluded 2017 AWE China Home Appliances and Consumer Electronics Expo, JD.com used this smart refrigerator to tell the public that only a refrigerator that does this can be called a smart refrigerator. The era of simply installing a touch screen on a refrigerator and claiming it to be smart is over.

JD.com has done these things on refrigerators for a quality life

As a "transit station" for fresh ingredients to flow from the fields to users' tables, JD's smart refrigerator not only provides traditional freezing and preservation functions, but also can rely on its deep technical accumulation in the fields of artificial intelligence and smart hardware in recent years to bring users the world's first smart refrigerator with a closed loop of smart technology + services.

What is a service closed loop? Simply put, it means that the intelligence of the refrigerator is not only reflected in the technology of the product itself, but also directly touches on the integration of external services.

In fact, this JD smart refrigerator can complete food purchases and replenishment on JD Mall. JD's excellent quality control ensures that every ingredient enjoyed by users is safe and reliable. After all, JD is one of the world's largest distribution companies, and quality control is just part of its job.

First of all, in terms of the refrigerator itself, JD's smart refrigerator uses its own intelligent image recognition technology and door-box mutual shooting technology to achieve a 90% recognition rate for hundreds of food ingredients, such as eggs, fruits and vegetables, beverages, milk and other different categories, instantly identifying their location and quantity, laying a good algorithm foundation for big data collection for the intelligent refrigerator. At the same time, by combining the food data collected in the refrigerator with JD's mature artificial intelligence technology and big data algorithms, and with JD's perfect e-commerce services, JD's smart refrigerator can help users place orders for additional ingredients and provide recipes that optimize the nutritional structure of the diet.

This is the knowledge point, the buy one get one free knowledge point, buy a refrigerator and get a personal service nutritionist with an annual salary of one million for free.

In addition, this JD smart refrigerator will also be seamlessly connected with JD's transaction, logistics and other systems, allowing users to accurately understand the purchase date and shelf life of ingredients and even the picking date. Through the sharing of scenes and data, users can share the food situation in the refrigerator with family members at any time, so as to make a reference in advance on whether to eat fish or meat in the evening, avoid disagreements and enhance relationships. Everyone knows that many quarrels between young couples come from the eternal topic of what to eat in the evening.

JD.com wants to do more to make smart refrigerators more user-friendly

In recent years, a large number of smart terminal devices, including wearable devices, have been popular for only "three minutes". "They come quickly and go quickly." The root cause is that these seemingly smart devices do not provide a sufficient scenario for people to use them in the long term.

The smart refrigerator created by JD.com starts with usage scenarios, changing the embarrassing situation of previous smart devices that "are put on the shelf after their novelty wears off", and thus cultivating user stickiness.

This smart refrigerator is named after JD.com, which means it has many capabilities endowed by JD.com, including audiobooks and news encyclopedias in terms of content resources; home appliance control and voice recognition in multi-terminal interconnection; as well as the product selection, logistics and online payment services owned by JD.com Mall; in the background there is also JD.com's rich big data and powerful artificial intelligence technology.

After these capabilities are given to the dull refrigerator, the refrigerator becomes truly smart.

JD.com has integrated them into four major aspects: smart food management, smart cooking teaching, family health assistant and scene sharing. That is, through intelligent means, users no longer have to worry about food shortages, no longer have to worry about not knowing how to cook, no longer have to worry about unhealthy diets, and no longer have to worry about the health of their parents and relatives far away.

For example, JD.com's smart refrigerator can judge users' eating habits based on the food they often store in their refrigerators. It is not limited to food consumption, but also includes big data such as users' purchase cycles, price and brand sensitivity on the JD.com platform, to achieve accurate recommendations for products/activities, allowing smart refrigerators to help users purchase ingredients, which has evolved from "can I do it" to "is it right?"

This is also a point of knowledge. If the previous smart refrigerators were just for show, then the level of evolution of JD's refrigerator is equivalent to our ancestors beginning to learn to use tools to build houses - they began to understand the ability to select tools and plan with abstract thinking.

For example, JD.com's smart refrigerator will continuously record and improve information files such as the physical condition of family members based on the consumption of food in the refrigerator, and then recommend different diet plans to different members based on the family users' eating habits, nutritional needs, health indicators, etc. The most important thing is that this plan not only stays at the level of written suggestions, but can also use the JD.com platform to purchase corresponding products. Just like for people who usually like carbonated drinks but are overweight, sugar-free cola will definitely be a recommended product that you will often see.

At the same time, the continued value that JD.com's smart refrigerator brings to users is not only to make the refrigerator a part of smart life, but also to strengthen the connection between people and families. For example, when a user sees through the JD.com app that there is no fruit in the refrigerator at his parents' home, he can choose his parents' delivery address to purchase fruit and place an order without jumping into the app. For a happy family, what other thoughtful surprises can more easily create a warm family atmosphere?

Help refrigerators manage "inventory" and practice unlimited consumption

From the user's perspective, a refrigerator can be considered a special household appliance. It is not only used to store food and serve as a source of raw materials for the kitchen, but also requires people to constantly fill the refrigerator with ingredients to provide a guarantee for home life.

As early as the beginning of 2015, JD.com CEO Liu Qiangdong made it clear that JD.com would make smart refrigerators, which would use sensors to understand the "inventory" in users' refrigerators, to help users conveniently manage and purchase food and live a healthier life. At the 2017 JD.com Annual Meeting, Liu Qiangdong once again emphasized the application of smart refrigerators when describing the multi-terminal and multi-scenario consumer service model of smart business.

The birth of JD.com's smart refrigerator is the embodiment of the decentralization of products and services and their extension to multiple scenarios. It is also another result of JD.com's early comprehensive layout in the field of intelligence. Behind it, it is inseparable from the smart service platform that JD.com has accumulated in recent years, which combines content services and smart technologies. With targeted technical means such as short shopping processes, JD.com's smart service platform has been effectively integrated into refrigerator products.

From the previous Dingdong smart speaker to the current JD smart refrigerator, as the domineering President Liu emphasized, in the future JD will have a large number of technologies on various types of smart terminals, and will continue to move towards the goal of unlimited shopping, unlimited consumption, and products and services that can be obtained anytime and anywhere.

It is worth mentioning that according to JD.com, it is planning to open the intelligent service platform behind the smart refrigerator to help more traditional refrigerator companies find shortcuts to become intelligent.

It can be seen that promoting the development of intelligent refrigerators is a process from point to surface. Today, JD’s smart refrigerator takes the lead in connecting users, refrigerators, procurement, and services, and lays a good foundation for future product evolution. It has taken an important step for the entire industry and consumption upgrades in the new era.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.