Introduction to the advantages of Baidu promotion knowledge marketing advertising resources!

What is knowledge marketing?

Answer: Knowledge marketing is a content-driven, scenario-native advertising commercial product based on Baidu's knowledge traffic.

It is a process and marketing behavior that transfers valuable knowledge owned by the enterprise to potential users through effective knowledge dissemination methods and channels, gradually forms consumers' cognition of the enterprise's brand and products, and ultimately converts potential users into users. Customers can not only spread the company's specific business scope by "answering user questions", but also use the large number of image advertising spaces on the exclusive question page for accurate and strong brand exposure.

Resource advantages

1. Platform advantages: Baidu Knows, the world's largest Chinese interactive question-and-answer platform, provides a platform for knowledge externalization and communication for tens of millions of users;

2. Traffic advantage: average daily PV of 410 million/day, total number of questions of 470 million, cumulative number of knowledge contributors of 130 million, and 120 million active users, which has activated the super traffic valve of knowledge marketing for advertisers;

3. Technical advantages: The system intelligently recommends questions and answers that netizens are more interested in, so companies do not need to worry about what creative ideas to write to attract more netizens.

Marketing value

answer :

1. New traffic, precise population: covering Baidu knowledge system traffic, running through the consumer purchase decision-making process, and directly hitting the target consumer population;

2. Native style, excellent effect: soft advertising, easier to get clicks, a large number of picture advertising spaces on the landing page increase brand exposure;

3. In-depth communication and audience interaction: seize the general traffic of the industry, deeply publicize product features, and establish important communication channels for enterprises;

4. Establish brand and manage public opinion: provide official information, guide positive public opinion and prevent malicious competition.

Introduction to Baidu promotion information flow advertising and screen aggregation advertising!

How to place Baidu promotion Juping ads? How to deliver?

Baidu promotion Juping advertising material review and account opening qualification requirements!

Introduction to the advantages of Baidu promotion knowledge marketing advertising resources!

Baidu promotes knowledge marketing with advertising placements, and introduces display styles!

Baidu promotes Baidu Baitong’s advertising advantages and billing methods!

Baidu Baitong promotion brand advertising display location and display method!

Baidu Baitong promotion display advertising display style!