Adidas Migrates SAP Environment to Amazon Web Services to Digitally Transform Core Business

Transform your business and become a more data-driven enterprise by migrating to SAP S/4HANA

 Beijing - On November 23 , 2021 , Amazon Web Services announced that adidas, one of the world's largest sports brands, has selected Amazon Web Services as its preferred cloud provider for SAP workloads, migrating its SAP environment to Amazon Web Services and building a modern SAP S/4HANA platform. Running mission-critical SAP workloads on Amazon Cloud will enable adidas to digitize core business processes across the value chain to provide a better customer experience, thereby becoming a more data-driven enterprise and supporting new business models such as direct-to-consumer.

Adidas has laid the technical foundation needed to connect global operational data through the modernization of its SAP ERP system. The new cloud-based system will combine the SAP environment with Amazon Web Services capabilities (such as machine learning and analysis) to support Adidas stores around the world to optimize supply chain, inventory and sales operations management. By creating a cloud-based consumer experience, Adidas can provide consumers with personalized discounts, advance information on new products and co-branded items, increase the priority of consumer services, and the ability to personalize experiences and offers.

Amazon Web Services has extensive experience in building SAP systems, enabling Adidas to closely integrate the SAP S/4HANA environment with Amazon Web Services' technologies to achieve advanced analytical capabilities, data science, and enterprise reporting capabilities. By building a cloud-based data lake on Amazon Web Services, Adidas will have a better understanding of the company's internal and consumer-oriented business operations, providing new business and consumer insights. Amazon Web Services' Amazon SageMaker machine learning service can help developers and data scientists quickly build, train, and deploy machine learning models in the cloud and on the edge. By applying machine learning capabilities, Adidas' data scientists can predict seasonal demand for products and ensure that the right products are provided at the right time in a specific warehouse or retail store, thereby improving customer satisfaction. Amazon SageMaker can also be applied to sales data, enabling Adidas to provide personalized products and suitable product recommendations. This capability will help Adidas' e-commerce website match the style preferences of individual consumers and provide a more personalized experience to increase brand loyalty.

Using Amazon Web Services' high-performance computing, Adidas' design teams around the world are able to run complex workloads simultaneously and achieve large-scale modern 3D design capabilities. At the same time, Amazon Web Services enables sports brands to create "digital twins," virtual mirrors of product lines. These capabilities will speed up the design and creation process, reduce costs, and allow more interaction with consumers and designers. In general, incorporating these technologies into the design process will make the design of sportswear and shoes faster, allowing designers to incorporate consumer feedback in a timely manner in the early stages of creativity.

In addition, the AWS Sustainability Program will help adidas reduce the environmental impact of its use of cloud storage. AWS Sustainability Solution Architects are experienced consultants in sustainable infrastructure and software design who will evaluate current and future cloud architectures and determine which technical decisions will support adidas’ overall sustainability goals.

“We want to drive innovation across all of our businesses, from how we design our products to how we interact with consumers,” said Markus Rautert, senior vice president of technology enablement at adidas. “By moving to a cloud computing infrastructure, we gain the scalability and elasticity we need to handle seasonal business during peak demand periods and support the growth of our e-commerce business in the coming years. Deploying our SAP environment on AWS is not just about updating technology, but also about business innovation, leveraging AWS’s broad cloud services to create efficiencies and bring us closer to consumers.”

“We are seeing a fundamental shift in the way consumer product companies run their infrastructure,” said Greg Pearson, vice president of worldwide commercial sales at Amazon Web Services . “Adidas joins thousands of companies that have chosen to run SAP on the Amazon Cloud, leveraging AWS’s reliable and scalable global infrastructure and unmatched SAP experience to deliver critical insights, drive innovation, and support the creation of new products and services. We look forward to working with adidas on their SAP and digital transformation strategies, which will help accelerate the launch of new cloud-based customer experiences such as mobile apps, customized shopping, and personalized offers to continue to deepen consumer relationships.”

With unparalleled experience in running SAP workloads, Amazon Web Services helps customers get ultra-high performance and value from mission-critical SAP platforms. Running SAP on Amazon Web Services gives customers the ability and confidence to operate their businesses securely, leveraging super-reliable and scalable infrastructure, an extremely broad portfolio of cloud services, and a very large community of technology partners to help achieve SAP cloud migration and system modernization.