Shenma Search Launches Blue-ray Mode, Playing the Three Kingdoms Game in the Mobile Search Market

Recently, Google search director Amit Singhal revealed that this summer, Google searches from mobile devices have surpassed PC searches for the first time. Mobile has become a key word in the development of search engines.

In China, the mobile search field has entered the BAT "Three Kingdoms" mode.

Ali Shenma Search launches new search interaction

With the popularity of mobile devices, people are increasingly relying on searching on mobile phones, tablets and other devices anytime and anywhere. At the same time, technological changes in the field of mobile search are also ongoing.

On October 13, Alibaba's mobile search brand Shenma Search announced the launch of a new mobile search interactive product - Blue Light Mode. According to Zeng Honglei, general manager of Shenma Search, "Blue Light Mode allows users to bid farewell to traditional search web links and present 'APP-based' mobile search interactions. On the other hand, it uses big data and knowledge graphs to identify user needs and scenarios through artificial intelligence, and accurately match information and services."

Through trial, we found that in the search of movies, travel, NBA and other hot topics, the results of Shenma Search are no longer the traditional link arrangement, but a redesigned interactive interface, and the experience is getting closer and closer to that of an independent APP. This is the "Blue Light Mode" launched by Shenma Search, and the Blue Light Mode has three characteristics: high appearance, full aggregation and scenario-based.

Zeng Honglei pointed out that although the screen of a mobile phone is much smaller than that of a PC, the space for innovation is much larger. The concept of "frame computing" has been proposed for nearly ten years. In the past ten years, technologies such as knowledge graphs and deep learning have been changing with each passing day. Many innovations that were impossible in the PC era have the opportunity to be realized on the mobile Internet, such as making search recommendations and personalization possible through accurate multi-intent analysis.

For the search business, there is a necessary condition, which is rich data resources. Mobile search will have a strong correlation with the application scenario, and the coverage of search is very wide. It is not just a simple information field, but also penetrates into all aspects of users' lives. Because of Alibaba's background, Shenma has Taobao's product data, UC Browser's reading data, AutoNavi's location data, Youku's video data, and Weibo's social data. Zeng Honglei said that in the future, the resources of Alibaba Group in the service field will be fully tapped, including the core asset of Alipay, to open up the O2O closed loop.

BAT wrestles with mobile search

According to data from CNZZ Data Center, a domestic traffic statistics agency, Baidu was still the leader in the mobile search market in March 2015, followed closely by Shenma with a mobile search share of 13.35%. Sogou, which was previously acquired by Tencent, ranked third with a market share of 5.8%.

In April 2014, UC Youshi announced that its mobile search business, which had been operating for four years, would be officially launched as Shenma after integrating Alibaba's "One Search" team. Liang Jie, co-founder and CTO of UC Youshi, became the president of Shenma. In June, UC and Alibaba fully merged to form Alibaba Mobile Business Group, and Shenma Search became a wholly-owned brand of Alibaba. Industry insiders pointed out that in the past two years, Alibaba has intended to further strengthen its competitiveness in non-e-commerce businesses other than Taobao and Alipay. In the words of Jack Ma: We must be prepared for the world and China to need a variety of data-based services in the next ten years. In the past few years, e-commerce has been the main player. In five or ten years, UC and AutoNavi, "Internet services other than e-commerce", will be the main players.

In the past year, although Baidu and Sogou have launched some innovative products for mobile search, such as Baidu Direct Number and Sogou WeChat Search, there has not been any real disruptive innovation in mobile search. This is also the fundamental reason why the mobile search landscape has not changed significantly.

The development of search engines has gone through the 1.0 era represented by traditional web search technology and the 2.0 era represented by frame computing. Today, it has entered the search 3.0 era centered on the mobile Internet. Mobile search 3.0 has also put forward a series of new requirements: scenario-based, high-quality, timely and personalized. Baidu, Shenma and Sogou are also paying more and more attention to the experience innovation in search services, and have added personalized and scenario-based functions to mobile search based on their respective advantageous businesses.

Not only BAT, the overall trend of search mobility has brought new opportunities to global Internet companies involved in search business, but also greater challenges.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.