How can we intelligently deal with the Spring Festival travel rush?

As the Lunar New Year approaches, the Spring Festival travel rush has once again become a hot topic. How to get home more quickly and safely is a concern for hundreds of millions of Chinese people, and the transportation system is once again facing a major test.

A few years ago, people had to queue up at the train station all night to buy tickets when they went home for the Spring Festival. But now, the Internet has given people who are away from home more choices. Online ticket purchase, ticket grabbing, carpooling software, taxi-hailing software, etc., the Internet and technology have helped the Spring Festival travel become a reality.

The "homecoming tide" during the Spring Festival travel rush is impressive to everyone. The huge influx of people in and out of each city and even town makes the roads in and out of the city prone to congestion. For users who drive, knowing the road congestion forecast in advance plays an important role in rationally planning their trip.

"As a leader in the map industry, AutoNavi's responsibility is to make users' travel more convenient and safer," said Chen Yonghai, vice president of AutoNavi Maps, at the Spring Festival "Safe and Happy Plan" press conference. "As map industry practitioners, we are well aware that 'accurate data means safety' and 'simple operation means safety'. Therefore, for the upcoming Spring Festival travel rush, the safety map we launched also adheres to the product concept of accuracy and simplicity. We have optimized the Spring Festival travel route data, route planning and congestion algorithms, as well as map vision and voice prompts in specific scenarios, striving to provide users with the best application experience for Spring Festival travel."

As an important part of the Ping An Fu plan, the newly launched Amap "Safety Map" has undergone multi-faceted product optimization and upgrades for Spring Festival travel scenarios, and added a new voice safety reporting function.

Amap Spring Festival Traffic Condition Predictor System

Accurate data means safe data

Accurate and fresh data are the foundation of all map application services.

The accurate update of basic data is based on massive historical data and real-time dynamic data. Through historical traffic big data, Amap can predict the busiest and most accident-prone roads during the Spring Festival travel rush. At the same time, through real-time dynamic big data, Amap can quickly discover road changes, thereby obtaining and processing data covering all key routes during the Spring Festival travel rush in advance, providing users with accurate basic map navigation data.

In addition, Amap's safety map has also optimized the route planning algorithm during the Spring Festival travel rush, not only incorporating the impact of winter weather on road conditions into the algorithm, but also combining long-distance navigation scenarios and congestion predictions. When users set out, Amap can perform long-term congestion avoidance based on the congestion predictions for each section of the road, making the Spring Festival travel route home more scientific and efficient.

Secondly, Amap also introduced the Spring Festival traffic forecast data into the congestion avoidance planning algorithm, and obtained traffic forecast data through Amap's newly launched "Spring Festival Traffic Predictor System" and let users participate in route congestion avoidance planning. Amap can avoid congestion in the long term based on the congestion forecast of each section of the road when the user is expected to pass through, and plan and provide users with a faster and more accurate route home.

Simple and safe operation

A good map should be clear to users, reducing misjudgments and unclear directions. Amap recently launched a 3D map, which combines the existing real-life intersection magnification map on the map to restore the real world to the greatest extent, reducing the user's thinking and reaction time; at the same time, the navigation broadcast details are further optimized, and the reminders for turning and merging during navigation are more timely and more humane, reducing the occurrence of deviation.

In addition, Amap's "Safety Map" has also made great efforts in intelligence and automation. The "Safety Map" can automatically zoom in and out according to navigation instructions, dynamically recalculate when deviation occurs, and automatically recommend nearby parking lots when approaching the destination. These humanized functions can greatly reduce user operations. In addition, Amap's intelligent voice interaction function allows users to completely use voice to operate the map, providing more protection for safety on the way home.

The safety report function has been upgraded

In the safety map launched this time, the "Report Safety" function, which has been widely acclaimed, has also been upgraded.

This feature allows users to share their real-time location with friends and relatives through instant messaging software during the Amap navigation process. After the upgrade, friends and relatives can directly reply to messages through Amap, and users can hear celebrities such as Lin Chiling and TFBOYS broadcasting messages from friends and relatives in the navigation voice. The interaction and warmth have increased, while the operation is still convenient and safe.

"Only when the data is accurate and the operation is simple can Amap be called a 'safe map' for returning home during the Spring Festival." Chen Yonghai said: "Amap will continue to adhere to the product concept of focus and professionalism, adhere to social responsibility as its own responsibility, continue to optimize products, improve experience, and provide professional services to users in various fields."

At present, Amap has become the industry standard in terms of "users, applications, cars, and traffic police". It is understood that in 2016, Amap provided navigation planning for users for more than 58 billion times, with a total driving navigation mileage of more than 453.7 billion kilometers. The daily active users increased by 123% throughout the year, maintaining a high growth rate for three consecutive years.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.