Lenovo TV has failed many times but has fought again and again: PC genes are still hard to give up
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Lenovo will release a new TV next month that is equipped with a 200-core CPU and GPU combination, a 50-inch ultra-clear screen with 4K resolution, a sensitive mouse remote control, and the "world's most shocking" price. It was discovered that this new product is likely to be the previously exposed Cinderella smart TV, with a total of 5 configurations; 200-core CPU+GPU, it shows NVIDIA's Tegra K1 processor, which currently has a quad-core Cortex-A15 architecture CPU core and 192 GPU cores. In the future, the CPU core of this new product may be upgraded from quad-core to octa-core. 8-core CPU, 192 GPU cores, 4K resolution, the most shocking price... Can these dizzying keywords save the mediocre prospects of Lenovo TV? For Lenovo, PC genes and Internet genes have always been difficult market options to choose from. Fighting again and again At the Lenovo Group's commendation conference in 2013, Lenovo's PC products ranked first in global sales, tablets ranked fourth in the world, and smartphones were said to be third in the world, but there was no mention of television, not even in Lenovo's financial report last year. As early as 2011, Lenovo took the lead in the smart TV industry and launched a number of products including the K series, S series and A series. But three years later, Lenovo's TVs were not very popular and were forgotten by the market. Entering 2014, Lenovo TV sent a strong signal to the outside world that Lenovo smart TV was going to be serious. In March this year, Lenovo made major adjustments to the MIDH (Mobile Internet and Digital Home Business Group) department, which will be led by Zhang Hui, the former CEO of Lenovo Compal. Lenovo's MIDH department was renamed Lenovo Mobile Business Group (MBG), and the status of smart TV business in Lenovo has greatly increased. As we all know, Lenovo TV grew up with a golden key, a typical tall, rich and handsome man, with no shortage of money, people and channels. However, after nearly three years on the market, Lenovo has become a complete loser in the field of TV, with poor sales, status and influence. Many industry insiders said that Lenovo TV still follows the traditional PC routine and makes money by selling hardware, rather than relying on content and advertising as Internet TV pursues. This operating idea seems to have caused some drift with Internet TV manufacturers, and the subsequent market performance seems to be unsatisfactory. In addition, Lenovo resists price wars, and its TV products are expensive. This has almost no advantage in the current Internet TV market, which relies on price to win, and has become cannon fodder. Lenovo has sales channels that Internet TV companies cannot reach in the short term. They can cover all small and medium-sized cities across the country, and even the fifth and sixth-tier township markets. In addition, they also have extensive layouts in e-commerce channels such as JD.com and Tmall. These benefits have not made Lenovo TV successful. According to CMM data, Lenovo ranked only 25th in the color TV market by April 2013, with a market share of 0.02%. This data is very different from Lenovo's performance in PC, smart phones, tablets and other business areas, and is almost negligible. Data shows that Lenovo's smart TV sales in 2013 increased 10 times compared with 2012. However, there are rumors that Lenovo's TV sales in 2012 were only about 50,000 units. Ren Zhongwei, general manager of Lenovo's smart TV division in China, only said that Lenovo's smart TV goal this year is to achieve a growth of more than 200% and enter the first camp of the third echelon. Is it Internet TV: or PC TV? Lenovo Group CEO Yang Yuanqing once said that smart TV is a "big-screen PC" that does not focus on indicators such as display effects and sound, but only emphasizes the richness of video content, the rich applications of open platforms and the convenience of human-computer interaction. It is believed that Lenovo TVs currently lack differentiated advantages. Their product advantages can be found in other products, and they have few unique highlights, whether it is hardware, user experience, software or ecosystem, and their marketing model are all uneventful. They have really become large-screen PCs. Lenovo's new S9 TV released this time attempts to break through the traditional impression of PC genes and ignite the market's imagination again. It was found that the new TV has five colors, using the current bright popular colors, with the obvious intention of pleasing young users. In addition, it also has a quad-core Cortex-A15 architecture CPU core and 192 GPU cores, coupled with the mysterious "ultra-low price", the new product focuses on the concept of high configuration and low price, indirectly indicating that Lenovo has chosen to embrace the rules of the Internet TV game. The "200-core TV" seems very powerful, but whether it can detonate the market depends on Lenovo's subsequent determination and execution. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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