Stop worrying about Google Glass

In recent days, the Google Glass incident has attracted media attention, mainly due to the flow of some of its talents. This has made many people worry about Google Glass and think that Google may face the risk of failure in the field of smart wearables. I tell you, in fact, we often have a wrong understanding of international giants, especially our understanding of Google Glass.

I remember that in June, I wrote an article titled "Wearable Medical Records, Vertical Applications of Google Glass" in which I mentioned that Google's purpose of entering the wearable field was to occupy the data entrance in the mobile Internet era and to establish a big data search platform based on the mobile Internet. Google's acquisition of Nest was also not to enter the smart home industry, but to build a big data search platform.

Therefore, the focus of Google Glass is not on Google Glass. Of course, Google's series of acquisitions in the field of smart hardware are not for the sake of wine, but for the big data platform, aiming to bind users in the mobile Internet era. We all know what Google does, it does search, that is, the big data platform. So let's imagine, will Google abandon its old business and switch to the physical industry of smart wearables or smart homes? I can tell you with certainty that it will not.

Maybe you will ask me why Google spent so much effort to launch Google Glass, and why it keeps doing various tests and improving it. Let's look back and see why wearable devices are so popular today. Who started this fire? It was Google through Google Glass. Let's look at why smart homes are so popular today. Who started this fire? It was Google through the acquisition of Nest.

Then when everyone was adding fuel to the fire, we found that Google was quiet and quietly turned to the system platform. Just when everyone had overcome various difficulties in the smart home and wearable device industries through different methods, and at the same time faced the lack of smart device application systems, Google appeared again and told everyone that it had built a dedicated wearable device system application platform and a dedicated smart home platform, and was preparing to provide them to developers.

At this point, Google's intentions have become increasingly clear, so I don't quite understand why many people are still worried about the departure of Google Glass developers. For Google, Google Glass has already set off the entire wearable device industry. The main reason why Google needed to develop its own glasses before was that it lacked a search platform to support its mobile Internet era. Therefore, it could only develop products by itself, and then conduct some tests, and through these tests and trials, it gained experience to help it improve the construction of its mobile Internet big data platform.

In the PC Internet era, our stickiness to the Internet was calculated by hours or days. At this time, we only needed to control the PC data platform to control the users. But it is different in the mobile Internet era. The stickiness in the mobile Internet era is calculated by minutes. We can live without computers, but many of us can hardly live without mobile phones. This shows us that the biggest difference between mobile Internet and PC Internet is that the user stickiness time is further shortened.

In the era of wearable devices, user stickiness is further shortened, from being calculated by minutes based on mobile phones to being calculated by seconds. At this time, if Google wants to continue to maintain its advantage as a big data platform, it must think from the perspective of user stickiness. This is why Google launched wearable Google Glass and ignited the wearable device market. Because Google clearly realized that the ultimate user stickiness in the mobile Internet era is based on wearable devices.

Therefore, for Google, Google Glass is not its real purpose. Because of this, we see that Google Glass seems to have never seriously considered its commercialization, and is always exploring and guiding the direction of wearable devices, including exploration in the medical field.

Finally, I would like to borrow a line from a song. If you have nothing to do, go to bed early. Don't worry about Google Glass. They have already succeeded in what they wanted to do, which is to attract so many media, capital, and talents from all over the world to enter the wearable device industry. In the future, a large part of these devices will use Google's wearable device system platform, and these users will create a big data empire for wearable devices. For Google Glass, its commercial expansion is no longer limited by the hardware itself, but by the lack of big data support from the mobile Internet.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.