Internet TV becomes a hot topic at the two sessions: deep transformation of the industry is imminent

The 2014 "Two Sessions" are drawing to a close, and the hot Internet TV has also attracted the attention of the delegates and members. How the TV industry can seek transformation in the Internet tide has become a hot topic.

2013 can be regarded as the first year of Internet TV. With a large number of Internet enterprises such as LeTV, Xiaomi, iQiyi, Youku Tudou, Alibaba and others making their plans, and TV giants such as Skyworth and TCL following suit, it has become an industry consensus that the Internet factor will subvert the traditional TV industry.

The two sessions proposed "using innovation to support and lead the optimization and upgrading of economic structure". The Internet has become one of the biggest hot topics in subverting the financial industry, and the same is true for the television industry.

Zhou Houjian, deputy to the National People's Congress and chairman of Hisense Group, said that the technological gap between China's home appliance industry and global enterprises has never been so small as it is today; but this "window period" will not last long. The gap between enterprises will rapidly widen due to the impact of Internet technology. Therefore, industrial adjustment is not a question of whether to adjust or not, but the inevitable death of not adjusting.

Zhou Houjian believes that China's color TV industry has worked hard and is very close to being the world's leading company in the era of LCD flat panels. However, the color TV industry will undergo a major change in the future, which is caused by Internet technology, which has unleashed people's strong potential demand for TV content. Therefore, the winners of the change must be companies that are sensitive and have a thorough understanding of consumer demand.

Zhou Houjian's speech shows that the reform of the TV industry has become a consensus of the whole society, and the industry has a strong sense of urgency. With the continuous penetration of the Internet, the rules of the game for Chinese color TV companies can also be rewritten.

According to Aowei Consulting, color TV sales in the third quarter of last year fell year-on-year, and the industrial structure of the entire home appliance industry is changing, presenting a new model of "color TV + Internet".

It is believed that the Internet TV industry is currently in its early stages, and color TV companies are still in a dominant position. The future will be the Internet + TV model, and finally the Internet model, with TV functions dispersed to PCs, mobile phones, PDAs, TV sticks and even projectors.

Just as Zhou Houjian said, China's color TV industry has worked very hard and is very close to being the world's leading company in the era of LCD flat panels. But the color TV industry will undergo a major transformation, which is caused by Internet technology. It is the Internet that has unleashed people's latent strong demand for TV content. The winners of the transformation must be companies that are sensitive and have a thorough understanding of consumer demand.

In fact, Chinese home appliance companies have long been planning for Internet TV. Traditional TV giants such as Changhong, TCL, Skyworth, Konka, and Hisense have all tried their hand in the smart TV industry and have achieved good market results.

I agree with Zhou Houjian's view that Internet technology will lead the transformation of the home appliance industry. Traditional Japanese TV giants such as Sony and Sharp are in a deteriorating predicament due to missing the opportunity to embrace Internet TV. Chinese home appliance companies are actively deploying Internet TV and have achieved obvious good results.

We are also pleased to see that the most important "cloud, pipe, and terminal" areas of China's Internet TV industry have been basically built, which is a great boon to the transformation and upgrading of China's home appliance industry. Although Japanese TV companies are declining, as technology giants such as Google, Apple, and Amazon are trying the smart TV field, the competition in China's TV industry is bound to be more intense in the future. Coupled with the ever-changing new technologies such as 4K technology and OLED, new business models continue to emerge, and the deep transformation of China's home appliance industry is imminent. Among them, the Internet will undoubtedly become one of the most important variables. (End)

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.