Smart TV industry changes: Amazon rises while Sony sinks
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More and more Internet companies are beginning to get involved in the field of smart living rooms, such as Amazon. At the same time, many established technology companies, such as Sony, are abandoning their TV businesses. Internet TV is like a wall. People inside want to get out, and people outside want to get in. Sony and Amazon are typical representatives. Their entry and exit reflect the rise and fall of the TV industry. The Internet has overturned the TV industry, and the TVs built by Apple and Google using Internet technology are generally favored by the outside world. However, Sony has always resisted smart TVs and tried to turn the tide with high-tech technologies such as Blu-ray, 4K, and OLED. Unfortunately, it still failed. Amazon's TV ambitions It is not new for Internet companies to get involved in the TV field. Apple and Google have already made plans several years ago. Amazon has also set its sights on TV. There are rumors in Silicon Valley that Amazon will build an Internet TV device similar to Apple TV. It may also launch a box this month. Amazon has long had the ability to build hardware. Although its tablets and iPads cannot compare with Apple's, Kindle is the only product that can dominate the specific digital media download field of Apple's iPod. Kindle focuses on e-books and is very successful. Amazon is an e-commerce supplier, and it does not have experts and experience in hardware design, including product design and industrial design. However, Amazon established a subsidiary called "Lab 126" early on to take on Amazon's hardware manufacturing functions, such as Kindle (2), Kindle DX and Kindle Wireless. Some people believe that Amazon is entering the TV industry by selling its software products, such as e-books, film and television content, through various hardware. It is also possible that it will follow the Alibaba model and allow users to shop on TV. Data shows that in 2011, Amazon paid $580,000 to script writers and spent $2.1 million to test the waters in the film and television industry. In fact, as early as the beginning of 2011, it had already launched the real-time video service "Prime Instant Video", allowing users to watch quite a few popular movies and TV series. It was found that Amazon already had its own video plans before Netflix, Hulu and even YouTube. While Netflix and Hulu obtain content from professional content production companies through procurement, Amazon's TV products are likely to be the sum of Apple TV plus Netflix. Sony is losing its way Amazon and other companies are coming on strong, but Sony, the TV giant, is gradually losing its way. Sony's TV business continued to lose $250 million in fiscal 2013. Earlier this year, Sony planned to split its TV business into an independent entity by June this year. Sony has been deeply involved in the TV industry for many years and has always been synonymous with the high-end TV industry. However, it has long refused to embrace smart TVs and tried to turn the tide with high-end technologies such as Blu-ray, 4K, and OLED. Unfortunately, it still ended in failure. This is not only the case for Sony, but also for Sharp, Pioneer, etc. The "smart experience" of current smart TVs is very low-level. Sony is committed to providing "high-end" products. It wants to give users the best of everything, which is exactly what smart TVs lack. When it comes to playing games, Sony has the PlayStation family of game consoles, including PS3, PS Vita and the upcoming PS4. Sony has many classic exclusive games that can provide users with the world's top gaming experience, which is something other smart TVs cannot do. Sony is a leading brand of Blu-ray players, and the uncompressed picture quality of Blu-ray movies far outperforms Internet TV and online videos such as Youku. Despite this, Sony still fell behind. There may be many reasons for the decline of Sony TV. Sony has a complete and powerful industrial chain, and there are enough reasons not to follow the trend of smart TV. In fact, smart TV is not some high-tech, and how to create an excellent user experience becomes the key. The best example of "If you want to make a smart TV, you can make a smart TV". The experience gap between smart TV manufacturers will gradually narrow, and the advanced technology of Japanese brands will shine with unique brilliance. However, the development of smart TVs will not wait for Sony, and Sony, which is lagging behind at this stage, may find it difficult to catch up. Just like Sony mobile phones, although it has caught up in recent years, it is obviously not on the same level as Apple and Samsung, and is even behind Lenovo and Huawei. If it fails to embrace the Internet in time, not only television but other traditional industries may also be affected. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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