Changan launches the Ruicheng CC coupe with a sporty feel. Is there any chance that it will compete with the Volkswagen CC for market share?

Changan launches the Ruicheng CC coupe with a sporty feel. Is there any chance that it will compete with the Volkswagen CC for market share?

Just as men always focus on her figure and appearance when judging beautiful women, but do not really care whether she has inner qualities.

Recently, automobile manufacturers have also realized this truth. The focus of the so-called sports cars is actually whether the appearance looks sporty. As for the acceleration performance, handling experience, and how many minutes it can run on the Nürburgring Nordschleife, ordinary consumers don't care at all.

This week, Changan Automobile officially announced that its coupe model Ruicheng CC, which will debut on October 25, will obviously follow such a routine.

Ruicheng CC adopts Changan’s latest design language. The shape of the headlight group brings a sharp visual effect, and the air intake grille is similar to the style of an inverted Lexus big mouth, full of tension.

In terms of size, the length, width and height of Ruicheng CC are 4780/1825/1465mm respectively. It is built on Changan’s latest P3 platform with a wheelbase of 2770mm. In addition, it adopts a floating central control screen design and a large area of ​​soft materials and stitching craftsmanship in the interior, indicating that Ruicheng CC is a car that hopes to bring comfort to the driver and passengers.

However, in terms of power, the Ruicheng CC is not so coupe-like.

According to the information previously reported by the Ministry of Industry and Information Technology, the Ruicheng CC will be equipped with a 1.5T turbocharged engine code-named JL476ZQCD, with a maximum output power of 115kW and a maximum horsepower of only 156. The transmission part is matched with manual and automatic transmissions.

A coupe with more than 100 horsepower is obviously one of those cars that relies on its looks to make a living. However, considering that the previous Volkswagen CC also fulfilled the coupe dreams of many car owners with its eye-catching appearance, I wonder if the cheaper option of Changan Ruicheng CC will make consumers support more domestic brands in the market.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.

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