After running scores, generating fever, and being awesome, what is Lei Jun’s fourth move?

"Are You OK?", "Filming a movie with Huang Xiaoming", "Selfie", "Attending the two sessions"...

These are the hot search terms generated recently on the Internet around Xiaomi's Lei Jun. From making mobile phones to self-marketing, Lei Jun has always been a "trendsetter" in the Internet industry.

At the Xiaomi Note top-end version appreciation meeting held today, Lei Jun once again made fun of himself: "Everyone says I only have three tricks: running points, fever, and being awesome", which caused the audience to burst into laughter.

But behind the self-deprecation, Xiaomi people also reveal their confidence, "One day, everyone will think we are better than the iPhone!"

The most capricious product appreciation meeting in history

To be honest, among all the product appreciation sessions I have attended, this one for the top-end version of Xiaomi Note can definitely be called the most "willful".

Instead of the previous practice of founders, CEOs, and developers speaking about the product on stage, Xiaomi spent a lot of money to provide each media present with a Mi Note top-end version, a power bank, an LED light, a selfie stick, and a pair of Mi headphones. Lei Jun and the staff on site began to teach the guests how to experience and evaluate the various functions of the Mi Note top-end version.

After unboxing, you can directly feel the appearance of the Xiaomi Note top version. Compared with the Xiaomi Note standard version, its frame has been upgraded to champagne gold, and it continues the Xiaomi Note's 2.5D curved glass on the front panel, 3D curved glass on the back cover, and a nano-injection one-piece aluminum alloy middle frame structure with a thinnest part of only 4.1mm. After playing with it, it feels very comfortable, but the curved glass back cover is too smooth, which is a bit difficult for some girls with small hands to hold. The overall appearance deserves the title of "artwork".

The next part of the experience was the display performance of the Xiaomi Note top version, which uses a Sharp/JDI customized 2K screen with a resolution of 2560 x 1440. According to Lei Jun, the Xiaomi Note top version uses the "pixel-level dynamic contrast adjustment" sunlight screen technology, which can make the screen display clearer under strong light, better picture quality at ordinary times, and save 30% of electricity. By using LED lights to illuminate the photosensitive element of the Xiaomi Note top version, the display changes of the mobile phone screen can be felt very intuitively.

In the camera experience session, Lei Jun introduced that the Xiaomi Note top version uses a 13-megapixel Sony optical image stabilization camera and is equipped with Qualcomm's latest generation image processor. It is understood that this 14-bit processing architecture has a throughput of 1.2 billion pixels per second and supports image processors with a maximum of 55 million pixels. The pixel size of the photosensitive element of the front selfie camera has been upgraded to 2 microns. At the scene, Lei Jun suggested that the media present use iPhone and Xiaomi Note top version to take pictures for comparison, but due to different personal preferences for picture colors, it is difficult to come up with a unified answer.

In terms of sound quality, the Xiaomi Note top version uses HiFi hardware configuration, supports lossless music formats such as APE, FLAC, DSD, WAV, and can output 192kHz/24bit audio. Compared with Xiaomi Note, the newly added secondary voltage regulator power supply and 8 Panasonic PPS capacitors can make the Xiaomi Note top version have further performance in transient response and sound purity.

Lei Jun’s fourth move

So besides “running scores, fever, and being awesome”, does Lei Jun have a fourth trick?

Although Lei Jun didn't say it, he must have it.

According to the market report just released by two major international market research organizations, IHS Technology and Strategy Analytics, in the first quarter of 2015, Xiaomi continued to lead the Chinese smartphone market with a market share of 14%.

In fact, in the past four years, Xiaomi has become a national brand of consumer electronics. It is understood that it sold a total of 61.12 million mobile phones last year alone, which means that one in every 20 Chinese people uses a Xiaomi phone. Xiaomi's user base is also becoming more and more diverse, from early enthusiasts to the elderly and high-end users. The launch of various customized versions of mobile phones has also led to the segmentation of its products.

Lei Jun said, "Wherever the needs of Xiaomi users are, there will be our journey. In order to meet these needs, we must work hard in many aspects at the same time: we must have the best design and craftsmanship quality, while insisting on the most enthusiastic performance and the highest cost-effectiveness."

Since last year, the competition in the domestic smartphone market has become increasingly fierce. In addition to the increasingly fierce competition between brands such as Huawei, ZTE, and Xiaomi, the entry of brands such as Hammer, OnePlus, LeTV, 360, and Magic Factory has put a lot of pressure on mobile phone manufacturers. The performance gap between high-end phones of various manufacturers is getting smaller and smaller, and product prices are basically controlled within the acceptable range of consumers. It feels like all mobile phones are "hot", and Xiaomi is not the only one that is "extremely awesome".

But it is worth noting that for Xiaomi today, the most lethal weapon is no longer the mobile phone, but the Internet of Things built on the Xiaomi product ecosystem.

When Lei Jun made mobile phones, he actually integrated MIUI, MiTalk, Kingsoft, Cheetah Software, mobile phones, tablets, TVs, TV boxes, routers and other hardware, Xiaomi website mall community, multi-game games, online video, Lakala payment and other Internet applications, forming an integrated model with a high degree of integration of software, hardware and the Internet.

As long as consumers are willing, they can replace all the daily electronic devices around them with Xiaomi products, and the core of all these products is the Xiaomi mobile phone. This is why at today's Xiaomi Note top version appreciation meeting, Lei Jun listed every Xiaomi product distributed to the media.

"Because our users need it." This is Lei Jun's recent answer on Weibo to the question "Why does Xiaomi insist on making a high-end product priced at 2,999 yuan?" I believe this answer can also serve as a commentary on the existence of Xiaomi's product ecosystem.

When Lei Jun began to teach you how to appreciate products in front of the camera, his confidence came from his fourth trick, "The Current Xiaomi." Of course, in addition to these four tricks, other tricks such as being cute, funny, and getting close to others also made this CEO more down-to-earth.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.