Fashion + AI: Can we create another wearable craze?

Recently, the wearable field has been in decline: the leader Fitbit was embroiled in a lawsuit due to serious inaccuracies in heart rate tracking and was caught up in a series of negative news; Jawbone, the originator of smart bracelets, suffered setbacks in financing, its valuation shrank significantly, and announced the discontinuation of the up series of bracelets. In China, the wearable startup market, which was hot two years ago, has also been overshadowed by VR. People can't help but worry about the prospects of this industry: What else can revive the glory of wearables?

At this point in time, Mobvoi released the Ticwatch 2 smartwatch. The emergence of two major highlights gave people a glimmer of hope.

Designs from the fashion world

Compared with traditional watches, design is the weak link of smart watches. Decoration is the most original function of all wearable products, which makes the later smart devices lose the market of fashion at the beginning. After realizing this problem, smart watch brands including Apple Watch began to introduce "aristocratic" genes, such as luxury brands such as Hermes and Coach. Ticwatch 2 also takes this factor into consideration.

It is reported that Ticwatch 2 was designed by a Nordic designer and adopts an extremely simple appearance design. The body material includes sapphire glass material, ceramics and other high-end materials. It is divided into three series: Elantra, Classic and Fine Ceramic. There are more than a dozen models with different styles and configurations to meet different personalized needs.

Ticwatch 2 also adopts a cross-border cooperation model, collaborating with NPC, a first-line fashion brand managed by Li Chen and Pan Weibo, Nordic artists and artists from the Central Academy of Fine Arts, trying to blaze a new trail in the world of fashion elements.

AI killer move that can communicate with voice

In addition to its exquisite design, Ticwatch 2 has almost all the functions that a smartwatch can integrate: built-in SMD SIM chip for 3G communication, built-in GPS module, heart rate sensor, etc., for real-time navigation and sports tracking. In addition, Ticwatch 2 has its own TICharge™ wireless fast charging technology, which can achieve fast wireless charging while effectively controlling the heat. It seems that Ticwatch 2 is a collection of popular technologies nowadays.

However, the most eye-catching thing is not these. The Ticwear 4.0 operating system equipped with Ticwatch 2 supports multi-round dialogue and TTS (speech synthesis) technology, which allows the watch to not only understand you, but also talk to you. For example, if you ask "What's the weather like today?" Ticwatch 2 will give you the answer by voice, and you will get the corresponding answer if you ask again tomorrow. The watch becomes a personal assistant on your wrist that can understand and talk. In addition to voice, Ticwear 4.0 also supports multiple interaction methods such as gestures, scratching, and touch, making the interaction more natural.

It is worth mentioning that Ticwatch 2 integrates Ticpay mobile payment technology. Users can complete payment by scanning their wrist in any store that supports scanning Alipay barcodes. It supports offline payment, password-free payment, and has a built-in wrist-lock screen mechanism. If the watch is lost, it can be immediately unbound online through the mobile phone APP without worrying about account security.

It can be seen that Ticwatch 2 is a very "hard-working" product. At present, the wearable industry is in a cold state, which is at least a positive signal. Fashion + AI may bring new vitality to smart watches.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.