Practical skills: How to achieve "saturation attack" in APP operation and promotion

When getting an APP project, what should you clarify first?

For operations and promotion personnel, when they get an APP promotion project, most of them rely on their experience to find various channels for promotion; but what about the results? Most people are still not very sure!

The editor believes that when you get an APP project, you must first clarify the target user groups of the APP? What are their habits and behaviors? Where are they often active? After understanding the users, select a channel that is more suitable for the user group and has more active users from many channels, and focus on promotion to carry out a "saturation attack";

There are many channels for APP operation and promotion. You should choose a few key channels for key promotion instead of "casting a wide net" and just catch whoever you can! If the users are not accurate and they download your APP but don't register an account, what's the point of using your APP? The editor will introduce several promotion channels suitable for APPs from all walks of life, which are of great help in increasing the popularity and download volume of APP!

"Question and answer attack" quickly attracts traffic and increases popularity

(1) Using the Zhihu platform to focus on attacking

Zhihu is a platform visited by people from all walks of life. Understand what words your target users will search for, and then "besiege" them with questions through the Zhihu platform's search system. Advertise? Or not?

① Serious advertising:

You can choose some popular questions and give professional answers, and then cleverly introduce your own APP in the answers; or you can give examples and use your own APP as a case to solve the problems asked by users; this is a more direct way;

② Answer questions seriously

Many people ask, if I don’t advertise, how can I let others know about my APP and download it? Zhihu has a good trick, which is to set your own tags; when answering, do not answer anonymously; gain recognition from others through professional answers and let others pay attention to your account;

(2) Using Baidu Zhidao to focus on attacking

Baidu Knows is one of the two channels I like. Baidu Knows has a large amount of traffic. Its principle is similar to Zhihu. It answers questions based on users’ search habits, and inserts its own APP in the answers or uses its own APP as an example to let users know that there is such an APP and generate interest in downloading it.

"Soft article attack", use high-quality articles to attract users

High-quality soft articles have great communication power. Of course, high-quality soft articles need to be submitted to high-quality platforms in order to be forwarded by a large number of platforms.

The reason for writing articles is to help our target users solve problems and provide assistance, so the selection of article topics needs to be targeted! The article written by the editor is about APP operation articles, so it is definitely preferred to invest in some relatively well-known dry goods websites: such as the top APP promotion platform, which gathers more operation people;

Therefore, high-quality content also needs to be submitted to high-quality platforms; then continue to output various high-quality soft articles and continue to submit them; strive to output high-quality articles every day, and have your articles on every platform to achieve a brand effect;

Notice:

①The account name needs to be set to the APP project name;

② The author's source statement needs to be made at the bottom of the article content to highlight your own APP project;

"Offline visual attack", bombarding users' vision with various advertisements

Common ones are: subway ads, bus ads, pop ads;

For example, I have lived in Guangzhou for many years. There are a lot of bus advertisements and subway advertisements in Guangzhou. The one that impressed me the most is "Lagou". Last year, the entire Guangzhou subway was filled with Lagou advertisements. You can imagine how great its influence is! The graffiti on Guangzhou buses are full of "Guangzhou Restaurant" and "Tubatu"!

There are many times when people feel visual fatigue, but the communication effect and brand exposure are very strong!

The editor believes that different channels for promoting APP should be selected according to their target users; then "saturation attack" should be carried out on platforms with large traffic, so that users can see you all the time. This is 10,000 times more effective than "casting a wide net and catching whoever you catch"!

Of course, after the APP has been downloaded and has users, more consideration should be given to APP user usage, user activation and retention rate improvement;