The sales volume of mooncakes for the Mid-Autumn Festival this year has dropped significantly. Where did the unsold mooncakes go?

"Data from Mashangying, an offline retail monitoring agency for fast-moving consumer goods, show that on the eve of the Mid-Autumn Festival in 2024 (August 14-September 13), the sales of mooncake products in consecutive stores (24 months) were almost halved compared with last year, down 45.17% year-on-year; the number of mooncakes sold fell 40.67% year-on-year, and the number of mooncake gift boxes sold fell 49.04% year-on-year."

Obviously, mooncakes are harder to sell this year. So where did the unsold mooncakes go? Before the Mid-Autumn Festival, mooncakes were still competing for beauty in supermarkets, but after the Mid-Autumn Festival, they mysteriously disappeared.

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Should I put the leftover mooncakes in the refrigerator?

✅Non-snow skin mooncakes do not need to be refrigerated:

Non-snowy mooncakes contain more starch, and if placed in a low temperature environment for a long time, they will precipitate moisture, become hard or even moldy. Therefore, this type of mooncake can be placed in a ventilated and cool place, and the storage time depends on the shelf life indicated on the product.

ps: Homemade mooncakes are limited by the production process and added substances, so their shelf life is shorter. They must be eaten as soon as possible, especially mooncakes containing fillings such as fresh meat, bean paste, lotus paste, etc. (the shelf life of homemade five-nut mooncakes is relatively longer).

✅Snowy mooncakes must be kept in the refrigerator:

The main ingredient of snow skin mooncake crust is glutinous rice flour, which becomes too soft and sticky after melting. In addition, the filling of snow skin mooncake is usually jam, which is easy to deteriorate when stored at room temperature, so snow skin mooncake needs to be refrigerated or frozen.