Smart TV apps: Silicon Valley's next battleground
|
After many failures, Silicon Valley is once again betting that it can revolutionize television—this time by making it run apps as colorful as those on smartphones. Google and Apple are urging software developers to do for television what they have done for smartphones. At the heart of the push are new set-top boxes and TVs that tech companies are seeking to turn into platforms for interactive experiences, not just traditional TV programming. Google is expected to showcase the new vision this week at I/O, its annual developer conference in San Francisco. The event comes a year after the Internet giant launched its Android TV operating system and its Player set-top box. TV makers including Sony and Sharp have adopted Android TV. In March, chip maker Nvidia Corp. unveiled plans for an Android TV device called the Shield, and in early May, Razer Inc. began selling its own device. Apple is expected to go further at its developer conference on June 8 by unveiling plans to open its Apple TV set-top box more to app developers. Industry executives said they believe the company is working on an upgraded Apple TV with a more powerful processor. The chip would enable the Apple TV to run games, a potential challenge to consoles such as Sony's PlayStation and Microsoft's Xbox. Others foresee a slew of new apps turning the TV into an all-in-one command center for food delivery, video conferencing, dating, home automation and home security, as well as some unexpected app categories. Silicon Valley's vision for television still faces many hurdles, such as designing a large-screen user interface that is appealing and easy to use for consumers, said Brett Sappington, research director at Parks Associates, a company that tracks TV-related products. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
<<: Tech World presents a hodgepodge of black technologies, which one is Lenovo's main dish?
>>: Alipay and Ctrip outages: the crisis behind Internet convenience
Recommend
What exactly is tax evasion?
This article was first published by Hunzhi (WeCha...
How much does it cost to rent a server for small and medium-sized enterprises?
How much does it cost to rent a server for small ...
How to make users like watching your ads?
Today, a colleague asked me: Why should users fol...
Event operation and promotion data analysis formula!
This article will focus on operational activities...
The $40 billion chip empire died in the womb. Why did Nvidia's acquisition of ARM lead to a global blockade?
Nvidia's acquisition of chip design company A...
NVIDIA GTX950 graphics card is competing with GTX980Ti, trying to compete with the gods?
NVIDIA GTX900 series graphics card family has bee...
Huawei was forced to give up its high-end mobile phone market share, and its story is full of perseverance and belief in the future.
"We survived." At the launch of Huawei&...
11 Predictions for Web Design Trends in 2016
Designers from Medium predicted the most notewort...
[Astrology and the True Self] A must-have tool for astrology beginners and practicing astrologers, the most solid and detailed astrology guide
[Astrology and the True Self] A must-have tool fo...
BYD Han EV's first winter test in northern China: Although the range has decreased, the cost per kilometer is still less than 0.1 yuan
With brands such as BYD, Xpeng, and NIO making gr...
Low blood pressure is common among women. Does it have any impact on health? What should we do?
A friend asked Huazi why he always talked about h...
BMW has lost another design expert, leaving several senior design positions vacant
Recently, according to European Automotive News, ...
How does a QR code work? What do the black and white squares represent? | Digital Literacy
Audit expert: Jing Yuan, Intermediate Accountant ...
The H1N1 flu is coming in full force, and the whole family is infected! Learn these things and respond scientifically to avoid suffering
Recently, influenza has been prevalent in many pl...
What is the most cost-effective thing to buy on Double Eleven this year? How many billions did Taobao generate on Double Eleven this year?
To be honest, this year's Double Eleven may b...