After being first released in the US market in July, the Chinese version of Moto Z finally arrived on September 6. Lenovo Group Chairman and CEO Yang Yuanqing, Lenovo Group Senior Vice President and Co-President of Mobile Business Group Chen Xudong, and Lenovo Group Vice President and Chief Customer Experience Officer Chang Cheng all rushed to the scene to support this Moto phone with special significance. This is less than 36 hours after the release of Apple iPhone 7. Can Moto regain its former glory at this time? Some people outside once believed that Lenovo was the buyer of Motorola's mobile business. Lenovo only bought the Moto name and could not save Moto phones and its own declining mobile business. But at the launch of Moto Z, Chen Xudong said, "Lenovo revived Moto's revolutionary and innovative spirit." From Moto Z, one can strongly feel that Lenovo wants to make a phone that surpasses Apple and is recognized by users, and to reproduce Motorola's former glory. Moto Z is full of secrets With a thickness of 5.2 mm, Moto Z is the world's thinnest flagship phone to date. In order to prevent the phone from being thin and easy to bend, the frame of Moto Z is specially customized with the world's highest grade 7475 military-grade cold-forged aviation aluminum, and the back uses aircraft carrier-grade high-precision steel back panel. While the overall body strength is increased by 85%, the thickness is reduced by 50%. As for the problem of poor heat dissipation in thin and light mobile phones, Moto Z uses a high-end heat dissipation solution - liquid cooling heat pipe heat dissipation, which has the characteristics of high thermal capacity and fast heat dissipation. To effectively avoid signal gates, Moto Z uses an intelligent closed-loop tuning antenna, which can intelligently detect the user's holding method of the phone and optimize the antenna signal according to different postures. In addition, Moto Z also has the world's leading P2i nano-waterproof coating, which uses a pulse plasma precipitation process and a three-dimensional water-repellent coating. After 10 sprays over 50 hours, the waterproof reliability is increased by 30%. The unique hidden speaker uses Moto's exclusive Smart Boost technology, making the body more solid while providing high-quality sound quality. In terms of calls, it inherits the unique Moto series sound call function, and the whole machine is equipped with 4 Mic noise reduction technology, which can intelligently identify 20,000 types of noise, making calls clearer. Moto Z is equipped with Qualcomm Snapdragon 820 processor, and the 2K resolution Super AMOLED screen can achieve 105% NTSC color gamut coverage. Moto Z also has the industry's fastest unlocking speed of 0.09 seconds, and not only supports screen-off fingerprint unlocking and touch fingerprint screen-off, but also supports black screen fingerprint payment. Its SIM card slot adopts a unique mechanical paddle tray design, which can use dual nano SIM cards and supports a maximum of 2TB of storage space, so that the storage quantity is no longer limited. It is worth noting that intelligent modularization is also a highlight of Moto Z. The intelligent modules released by Moto in China this time include Moto Eye-Hasselblad photography module HASSELBLAD TRUE ZOOM, Moto Sound-JBL speaker module, Moto Shadow-projection module, Moto Power-battery module and Moto Fan-back shell module. On August 18, Lenovo held the Moto Modular Phone Developer Conference in Shenzhen, launched the development platform and architecture, and officially kicked off the modular hardware ecosystem, aiming to make the new generation of modular smartphones the center of the Internet of Things era. Judging from the overall configuration and modular creativity, Moto Z is in no way inferior to other flagship phones on the market and is full of gimmicks. The price of Moto Z at 3,999 yuan is also quite sincere, making it a good choice for high-end Android phone users. Can modular innovation save Moto? In the history of global mobile phones, the story of the Motorola brand cannot be told in just a few words. Whether it is the DynaTAC8000X in 1983, the V998 in 1998, or the globally popular RazrV3 in 2004, the slogan "Hello Moto" carries too many people's memories of mobile phones. But today is different from the past. It is quite difficult to make revolutionary innovations in the global mobile phone market. Not to mention the difficulties faced by domestic brands, even Samsung, Apple and Sony have been accused of lack of innovation. Take the modular innovation of Moto Z as an example. LG and Google have tried it before, but neither has achieved substantial success. Google even announced the abandonment of Project Ara recently. "It is actually a good time for Lenovo to release a modular phone now. The overall development of mobile phones has entered a bottleneck period, and the innovation of modular phones has just begun. In the foreseeable future, many mobile phone manufacturers will make modular phones, but some have already been released, and some are still in research." Chen Xudong explained. It is understood that Lenovo's previously announced "Moto Modular Phone Developer Program" is intended to provide enterprises and individual developers with the possibility to develop new modules at will. Lenovo provides developers with the MDK development kit and opens the source code to enterprises and individual developers, supporting developers to develop personalized modules based on different consumer and industry needs. Each developer can develop freely and gain benefits from it, thus forming a new sharing model. In this regard, Yang Yuanqing said: "Moto Z is undoubtedly a product that leads industry change and redefines smartphones. It is also the most representative product after Lenovo acquired Moto. For a long time in the past, smartphones have lacked innovation and have been highly homogenized. However, modular ideas and designs do not increase the burden on mobile phones, but put more functions and applications into mobile phones, while expanding the application and development space of mobile phones. The industry urgently needs this kind of innovation, not only the establishment of a new ecological environment and ecosystem for hardware devices, but also the construction of an ecological system for application services, including cloud services, in the future." Judging from the current situation, it is still difficult for domestic consumers to quickly accept the concept of modular mobile phones, but simply looking at the configuration and functional innovations of Moto Z, it seems that we can feel the kingly style of Moto mobile phones in the past. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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