Rose gold iPhone is not exclusive to girls, pink may become a new choice for men

According to the Wall Street Journal, more and more technology products are now "painted" pink, and it seems that these pink products are targeted at female users. However, a survey found that many male users also favor this color. Pink is gradually becoming a choice in men's lives and may no longer be exclusive to women in the future.

Will pink also become the color of boys? The following is the full text of the article:

The rose gold iPhone is very beautiful, but for boys, it still takes some courage to choose it. Many men favor rose gold. When I first saw the rose gold iPhone, I couldn't help but give Apple a thumbs up, because this color is so suitable for female users. However, judging from the reactions on the Internet, male users also like this color.

According to foreign media reports, many men lined up in Apple Stores just to buy rose gold iPhones. On the social news site Reddit, rose gold has also become a hot topic among many men. "My wife actually said that she would divorce me if I used rose gold," said user Kataxist. Sam, a 25-year-old creative producer, said, "My good friends all said that rose gold must be bought, and this is the first time Apple has released this color. It has the texture of beautiful jewelry." However, for me, the rose gold iPhone is a bit heavy. For men, it is okay to wear pink clothes occasionally, but I still can't accept it if you say that you carry a pink phone every day.

Pink headphones Most men my age can't accept a rose gold iPhone. I grew up in the 1970s, when there weren't as many neutral elements as there are now. Pink represented girls, and blue was exclusive to boys. Even newborns in the hospital were distinguished by blue and pink clothes. I have many brothers and sisters. When my mother came home from the hospital, I could tell whether it was my brother or sister by the color of the swaddling clothes. So it looks a bit weird to me that a grown man uses rose gold. Am I the only one who feels this way? Am I already an antique?

Pink also has a masculine side

As I grew up, I realized that some male idols sometimes also like the color pink.

In the movie Rio Lobo, John Wayne wore a pink shirt; John Mellencamp sang about pink houses: not for some little girls, but "for you and me." Elvis Presley also had a special liking for pink clothes, and he even painted a blue Cadillac pink. Later, "Pink Cadillac" became the title of a Bruce Springsteen song and the logo of a Clint Eastwood movie. But in my opinion, these idols just use pink as a foil to emphasize their strength and toughness.

Pink Phone Cases It wasn’t until I went to college that I first saw regular men wearing pink with aplomb. It was the age of “preppy” dressing, and all the rich kids at school were wearing all kinds of colorful clothes, like purple and yellow, orange and pink, and exotic things like “plaid.” Of course, these rich kids could have easily gone to the men’s counters at the big malls and bought the blue and brown that boys usually wear, but they dressed up in all kinds of weird clothes. There was something weird about this “preppy” trend, but it made it possible for men to wear “pink casual clothes”.

Today, we live in a new world: Rose gold is a popular color for men’s smartphones and smartwatches, sales of premium rosé wines are soaring (up 52% ​​in 2014 over 2013, according to Nielsen), and NFL players are wearing pink sneakers, socks, and towels. Granted, the NFL’s annual Pink Ribbon Football Weekend, held during Breast Cancer Awareness Month, is a major statement of solidarity with women, not a sartorial voice. But that’s beside the point; I applaud this bizarre month-long marriage of pink and football, after all, for helping to slowly chip away at the perception that pink is a fashion choice for men.

Pink Bluetooth speaker prejudice may be eliminated in the next generation

Today, my two sons see wearing pink as normal. I am both curious and happy about this: Why do we consider certain colors taboo? Although I may never completely change my personal bias, I am happy to see it being eliminated in my generation, along with many other biases formed in our childhood. Will I buy a rose gold iPhone in the future? I can't say. But our biases about the world will indirectly affect our children. After all, not all beer drinkers are low-class people, and a nap every day is good for the body. Good wine needs no bush, maybe I should buy a rose gold one to try.

But even if I can get past the rose gold iPhone, I still can’t get past the yoga pants.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.