Android can't conquer TV games? Who else can promote home entertainment?

In the past two years, the trend of smart TVs has driven a wave of home entertainment. IT giants, capital, and entrepreneurs have all set their sights on large-screen TVs and started to rush to build their presence, fearing that they would miss out on this $100 billion pie.

However, the domestic market has not been as booming as practitioners expected.

Consoles and smart TVs face awkward situations when it comes to gaming

As the main force in conquering the high ground of home entertainment, console games have a significant share in the overseas market. However, due to the dual restrictions of policies and markets, it is difficult for the potential of game consoles in the Chinese market to be released in a short period of time. As of the end of last year, Oriental Pearl data showed that the number of home console game users in China reached 500,000, with a penetration rate of less than one thousandth.

In comparison, the shipments of smart TVs and various boxes are much more impressive, and these two platforms have also attracted most domestic TV game developers. These games have covered major game categories such as chess, adventure, and parent-child games, but in terms of volume, they still do not rank high in the Chinese game market.

In this regard, some industry insiders believe that the Android system itself determines that it cannot achieve high-end gaming experience by improving hardware. On the other hand, the Android platform, especially the Android box, has inconsistent hardware standards, which causes high adaptation costs for developers. Feng Sen, CEO of LeTV Technology, once said: "The lack of good game content has led to a small number of Android TV game users and low user stickiness, which in turn has dampened the enthusiasm of developers. Therefore, developing TV games on the Android platform is a false demand. At least from the current point of view, this cannot form a closed ecological chain."

Is it really impossible for video games to escape from this awkward situation of being neither high nor low?

Breaking through the high ground of home entertainment by leveraging mobile devices

Comparing the domestic and foreign home entertainment markets, it is not difficult to find that foreign players are luckier than Chinese players. They have another large-screen game source to choose from - the iOS platform. Through Apple TV and AirPlay technology, users can project content from the iOS system onto the TV screen for real-time sharing, including various games.

Just because Apple TV has not entered China, are domestic big-screen game players forced to watch helplessly as a rich and mature resource library is excluded?

Of course not. There is already a product in the domestic market that can help players play mobile games on TV, even iPhone is no exception, that is LeTV Cast. Through multi-screen interactive technology, LeTV Cast has connected the two information islands of mobile phones and TVs. From the experience point of view, in the dual 5G Wi-Fi environment, LeTV Cast can achieve 1080p resolution + 60 frames per second + 60ms delay output, the actual effect is no less than Apple TV.

For the domestic home entertainment market, which is still in the stage of lack of content, the introduction of mobile resources is indeed a good supplement. This is also an important reason why investors and brand owners are optimistic about LeTV Projection. It is reported that at the beginning of this year, Shenzhen LeTV Technology received tens of millions of RMB investment from Jinshajiang Venture Capital; so far, Alibaba, LeTV, Xiaomi, Youku, TCL, Konka, Hisense, XGIMI, Lenovo, Skyworth Box and many other manufacturers have joined LeTV Technology's business partner camp, and LeTV Projection's brand coverage rate in the smart TV and box market exceeds 80%.

Participants in living room entertainment have become direct beneficiaries of the high coverage rate. Users of any brand only need to install LeTV Cast on both ends of the TV and mobile phone to project any content on the mobile phone to the TV under the same network environment. In addition to turning mobile games into TV games in seconds, this function is also applicable to business office, parent-child, education and other scenarios.

It is understood that LeTV Cast products have covered more than 20 million households. Feng Sen said that this number is expected to reach 50 million households by the end of 2016. In the preparation period, every force injected into living room entertainment will accumulate power for the explosion of the entire industry. The emergence of LeTV Cast can be said to have brought a new idea to the Chinese market, which is entangled in console games or Android games.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.