"Singles' War" He Jiong and Cen Junyi: This is a breath of fresh air among dating shows

After watching old-fashioned blind date shows like "If You Are the One" for so many years, I believe many young viewers would like to change their taste and find a blind date and dating show suitable for young people.

At the beginning of 2017, when dating shows were picking up, a large-scale survival dating reality show jointly produced by LeTV Video and Lexi Culture, "Singles' War", premiered on LeTV Video on January 6. As a studio reality show, "Singles' War" combines "dating" with "survival games" for the first time, subverting the traditional language dating show model.

On January 9, at the premiere media conference of "Singles' War", host He Jiong and chief screenwriter Cen Junyi once again acted as "singles' strategists" and talked about love. Cen Junyi said, "The greatest charm of this show is to show our young generation's view of love. Everyone can find their own prototype in the show."

24 hours after the first episode of "Singles' War" was aired, the full-screen playback volume of LeTV Video exceeded 30 million, ranking among the top two online variety shows of the day, and exceeded 50 million in 48 hours.

Stimulate primitive desires "Single Wars" interprets the love views of all people

On this dating show with 100 single men and women, the interaction and communication between the guests is like a "battlefield". Emotions run through the game, and the game forces true feelings. The advantages of the other party are discovered in the layers of competition, and their own advantages are reflected in every detail. The real and down-to-earth performance of the amateur guests also made netizens say "I feel the same" and "very much like the people around me", and commented: "Singles' War is simply a breath of fresh air in dating shows."

Cen Junyi, who was the producer and chief director of "Dad is Back", the screenwriter of the first and second seasons of "Run, Brothers", and the producer and chief director of "Run, Brothers Season 3", said that this is the first TV program he has produced after breaking away from the traditional TV system and setting up his own company, Lexi Culture. The number of guests in "Singles' War" can be said to be even greater than that of outdoor reality shows. It is understood that in order to capture every detail of the guests on the scene, Lexi Culture has mobilized a program production team of up to 400 people. The massive amount of material recorded by 80 cameramen and more than 200 cameras is about twice that of "Run, Brothers".

In addition to the fact that Singles Wars is expected to be on par with large-scale reality shows in terms of investment and production, the overall quality of the show is not at all backward. Whether it is the design of the rules, the setting of the camera positions, the shooting techniques, or the logic of post-editing, they all compete with traditional outdoor reality shows. Of course, for Cen Junyi, who has directed many popular outdoor reality shows, this is precisely his advantage.

The complaints of major dating shows are not only concentrated on the homogeneous program format, but also the selection of participating guests has been constantly questioned and complained. "Singles' War" has strengthened the consideration criteria in the recruitment of contestants and rejected temporary actors. Cen Junyi revealed that the registered guests must have a real desire for dating and making friends, and must use the real name on the ID card in the program; before the program recording, male and female guests are strictly separated to ensure that they appear in the "arena" when they meet for the first time, and male and female guests will never have the opportunity to communicate during non-recording time, so as to maximize their true state in the program recording.

"Single Wars" presents the most realistic unscripted love experiment

Unlike previous dating shows that tend to focus on language communication, "Singles' War" focuses more on the grasp and display of interpersonal relationships. "We interviewed 3,000 people, and each time we found 100 single samples to determine their motivations for participating in the show and ensure that they are all truly single." Talking about the fundamental nature of the show "Singles' War", Cen Junyi believes that it is more like a large-scale love experiment.

"Good reality shows don't have scripts. We are actually more like researchers. For example, we use 80 cameras, 200 camera positions and head-mounted cameras, not only to capture their shots, but more importantly to capture their state. Later, we spend time and experience to sort out the story line and magnify and refine the performance of the guests."

If Cen Junyi is the behind-the-scenes designer of the show, then He Jiong is the hero on the stage, and a hero who is "deeply loved by the director."

He Jiong, the host of the dating show, who returned to the show for the first time after four years, said with a smile that this was the simplest script he had ever received. Judging from the first episode, it was indeed the case. As the host of "Singles' Wars", He Jiong's hosting style is very different from the past. He no longer plays the role of the "matchmaker" in traditional dating shows, but plays the role of a neutral "referee". "It's more about accompanying, managing and listening, rather than controlling, and giving the main stage to 100 amateurs to show their real dating status."

At the same time, He Jiong also said that many of the guests' choices during the live recording surprised him, "I often make the wrong choices, but if I think about it carefully, each choice has its reasons." There are many touching moments during the recording of the program, such as the female guest slipping a note to the eliminated male guest, and even if she was eliminated, she wanted to leave contact information for her favorite person. As He Jiong said, "In the game, even if the two people who make it to the end may not be able to stay together forever, but true love will definitely happen during the game."

"Singles' War" is the first work of Lexi Culture. Cen Junyi emphasized that at this stage, they will make full efforts from content production to operation, focusing on genre programs; the focus in the future will be on content creativity. In addition to simply undertaking program production, they will also participate in program investment and reach comprehensive cooperation with many off-site channels to form an open pattern of the entire ecosystem.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.