What are the advantages of Mobike? Ofo's yellow bike upgrade adds positioning function

The competition in the shared bicycle industry has been going on for a long time and has become increasingly fierce. At the current stage, the rapid expansion of the market is still an important aspect of the competition in the shared bicycle market. All shared bicycle platforms are accelerating their pace to enter new cities, and ofo is far ahead of other shared bicycle platforms. Recently, ofo announced that it would open the positioning function on the APP side, applying the big data pattern recognition algorithm to the positioning function for the first time, and its position as the industry leader has become more and more solid.

The city coverage rate of Mobike is 1.4 times that of Ofo, which leads the shared bicycle industry

According to data from third-party data research organization iMedia Research, in the ranking of shared bicycle city coverage, ofo has covered 46 cities around the world, far ahead of other platforms. Even Mobike, which has been chasing after ofo, has only just exceeded 30 cities. Ofo has already reached 1.4 times that of Mobike.

In terms of the number of bicycles, ofo has connected more than 2.5 million bicycles, Mobike has put into use a total of 1 million, and the total number of shared bicycles on the market currently exceeds 4 million. Ofo's market share has almost reached 63%, even exceeding the total of other platforms. In this way, the evaluation of "leading the shared bicycle industry" does not seem to be an exaggeration.

The platform model has attracted many people to learn and imitate, and has innovated again to open the positioning function

The reason why such achievements can be made is related to the platform model chosen by ofo. Ofo does not want to turn itself into a "bicycle rental" company. In its view, even if it is covered with a glamorous coat - self-developed, self-produced, high cost, advanced technology, it cannot change its essence of "bicycle rental". It can only be called "the company with the most bicycles". For this reason, ofo has created a unique platform model, connecting various bicycle brands and manufacturers, connecting shared bicycle operators, and strengthening the connection between bicycle companies and users, gradually launching a sharing plan, deeply rooting the concept of "sharing" in the hearts of the people, and creating a real shared bicycle platform.

Recently, ofo launched the positioning function. The big data algorithm it introduced can automatically locate the location where the user locks the bike based on the user's riding trajectory, combined with information such as altitude, longitude and latitude, and speed. In the future, ofo will also introduce Google's artificial intelligence algorithm TensorFlow to further improve the accuracy of vehicle positioning. Ofo combines big data algorithms with shared bicycles, providing users with convenience in finding bikes without adding burden to the bikes, ensuring user experience.

Ofo has been continuously upgrading and innovating. On January 16, it officially released the first generation of smart locks with changeable passwords, instant unlocking, and two-year free charging. After sufficient testing and operation, it has been put into mass production. On February 21, it announced that it would cooperate with China Telecom and Huawei to jointly develop smart locks based on the Internet of Things NB-IoT technology, and put them into mass production in the second half of the year. With its innovative platform model, ofo is steadily moving towards the goal of connecting bicycles around the world, further consolidating its position as the world's largest shared bicycle platform.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.