How does a popular video game become popular?

The most direct criterion for evaluating the quality of a game is whether it is popular and loved by players. Currently, among the domestic TV game categories, there are not many games that can be sought after by all groups of players.

The world's first TV family interactive light game "Oh Dad, Come Chase Me" launched by ATET has been praised by three domestic first-tier TV brand manufacturers, TCL, Skyworth Coocaa, and Konka. It is understood that since its official launch on August 28, the data on the three TV game platforms is quite encouraging. It has also been sought after by a large number of players in the "Good TV Good Game" challenge, and can be said to be a good game loved by players, manufacturers, and users.

So, how does a popular TV game become popular?

It is a real family entertainment game.

After PC and mobile phone, smart TV is considered as the most valuable large screen to be developed, and it shoulders the responsibility of getting users back to the living room. TV is different from other screens, it has a strong public attribute. As an important part of family entertainment, TV games must start from the attributes of TV and meet the common needs of family members in order to be recognized by TV users. Xiong Jianghui, chairman of ATET, believes that as the best carrier of family entertainment, TV games should also be committed to the concept of "returning joy to the essence of family", and family-oriented TV games will become a trend of living room entertainment in the future.

It is understood that "Oh Dad, Come Chase Me" is a highly playable TV family interactive light game designed for family entertainment. It was created by North American and Israeli manufacturers based on the dual-screen game strategy concept of ATET, and has reached the top standards of European and American manufacturers in terms of content and technology. "Oh Dad, Come Chase Me" pays great attention to the interactivity of TV games. In the mission link, the game uses the game's original two-player dual-screen interactive control method to divide the TV screen into left and right dual screens, and two people play at the same time.

Games that meet the attributes of family entertainment can not only enhance the interaction between parents and children, but also allow children to learn happily in the game, greatly increasing the audience of TV games. TV game industry insiders are also very optimistic about parent-child games, and some even believe that parent-child games will promote the early outbreak of TV games.

It is equipped with professional gaming equipment

The control issue has always been a key issue hindering the development of TV games. TV games are a special usage scenario. The current control methods are nothing more than handles, mobile phones, remote controls, etc., which are relatively backward in terms of game adaptation standards, control experience, and the future use of new control technologies to change consumer habits. There is an urgent need for a new control experience that adapts to multi-terminal and home entertainment scenarios.

As mobile games become more and more serious, more and more players are starting to use controllers as external devices for mobile games, which to a certain extent has also promoted the transfer of mobile game players to TV game platforms. According to incomplete statistics, the annual sales volume of the Chinese smartphone market is about 400 million. Data shows that there are already 500 million game users, and the launch of more and more high-quality games has also made users' demand for game peripherals a rigid demand.

ATET's self-developed A8 controller can be freely connected to mobile TVs, and it also launched a dual-screen game center, achieving "not only a handheld game console, but also a game console". This move not only meets the two-way game needs of users, but also brings a new direction to the sales growth of smartphones. The popularity of "Oh Dad, Come Chase Me" among players is also closely related to the very easy-to-use controller operation. The A8 controller not only uses a dedicated control protocol to make adaptation simple, but also uses "innovative mobile phone feel design" in the details of the control feel, reducing the discomfort in the TV game operation experience.

Currently, ATET has cooperated with many mobile phone dealers and TV manufacturers, and has received large orders from many parties before the official sale of A8. It is understood that the A8 handle is likely to cover 50% of mobile phone stores across the country, and ATET predicts that 5 million A8 handles will be sold within a year.

Unique offline activities

Faced with the high configuration and low price of Internet TV, the fierce offensive of fan marketing, and the unstoppable blue ocean market of TV games as living room entertainment, breaking the traditional marketing model and truly interacting with players has become one of the factors that make "Oh Dad, Come Chase Me" popular among players and fans.

At this year's ChinaJoy, ATET launched the "Good TV, Good Game" event in cooperation with TCL, Skyworth Coocaa and Konka. ATET will launch a two-month challenge in cities across the country, through a gradual elimination promotion method, through three stages of competition: city competition, provincial finals and national finals, and finally decide the national TV game challenge champion.

In the first round of the challenge, ATET and TCL successfully promoted the TV game offline, attracting a large number of players to participate in the challenge and gaining a good reputation. Since the start of the competition, the experience store on the first floor of TCL Building in Shenzhen has often been surrounded by players. As the designated game of this challenge, "Oh Dad, Come Chase Me" once again demonstrated the charm of dual-screen interaction and family entertainment, changing the players' wrong perception of traditional TV games such as low-age and violent.

On the other hand, the "Good TV, Good Game" event not only highlights the brand status of TV manufacturers, but also popularizes TV games among players, achieving a win-win situation. Xiong Jianghui believes that this joint event is a manifestation of the Internet spirit of major TV giants, and will also bring about great changes in Chinese family culture and living room entertainment.

From the popularity of the game "Oh Dad, Come Chase Me", we can see that although the current development of domestic TV games has encountered many bottlenecks, as long as we grasp the characteristics of family entertainment, truly meet user needs, and add reasonable and effective operation methods, TV games will definitely bring users back to the living room.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.