The hexagonal champion subverts fuel, the Han and Tang glory version is launched with a new price of 169,800 to 259,800 yuan

BYD Han and Tang Honor Edition models were officially launched on February 28, 2024. Among them, Han EV Honor Edition has 4 models, priced at 179,800 to 249,800 yuan; Han DM-i Honor Edition has 5 models, priced at 169,800 to 225,800 yuan; 2024 Han DM-p Ares Edition has 1 model, priced at 259,800 yuan; Tang DM-i Honor Edition has 4 models, priced at 179,800 to 219,800 yuan.

The Han and Tang Glory Edition brings four new innovations in aesthetics, comfort, smart driving, and smart cabin, as well as over 100 flagship core configurations. It also achieves "electricity is cheaper than oil". With the posture of a hexagonal champion, it leads Chinese brands, completely subverts fuel vehicles, ends the war between oil and electricity, and brings the new energy era to its fullest!

Hexagonal champion Han Tang leads Chinese brands, electric cars are cheaper than oil cars, ending the oil-electric war

In recent years, the penetration rate of new energy has continued to rise, and it is expected that the monthly penetration rate will exceed 50% in 2024. However, the "oil-electric war" is still the main battlefield in the current auto market: the development of new energy in different regions and markets is not balanced. In the sinking market where information is relatively closed, some consumers still have the inertial thinking of buying fuel vehicles.

Thanks to BYD's vertical integration of the entire industry chain and economies of scale, the new Han and Tang Honor Edition not only has comprehensive upgrades but also offers a sincere price of "electricity is lower than oil". It will surely lead Chinese brands, completely subvert joint venture fuel vehicles, and accelerate the process of oil-to-electricity transition in the mainstream mid-to-high-end market.

In particular, the Han DM-i Honor Edition, based on the enjoyment of fast, economical, quiet, smooth, green and luxurious experience, not only has it once again been fully equipped and redefined the value standard of mainstream mid-to-high-end sedans, but also has achieved "electricity is cheaper than oil" with a shocking price of 169,800-225,800 yuan, fully covering the price range of mainstream German and Japanese B-class sedans, and forming a situation for fuel vehicles: C-class luxury sedans subvert B-class sedans across levels, and DM-i plug-in hybrids subvert traditional fuel and oil-electric hybrids. The two-dimensional dimensionality reduction attack demonstrates China's strength and reshapes the B-class sedan market landscape.

Tang DM-i Honor Edition, also guided by the strategy of "lower electricity than oil", offers a highly competitive price of 179,800-219,800 yuan, which not only subverts the joint venture B+C class fuel SUV, but also continues to be the first choice for mainstream large families to upgrade with its multiple core advantages of "fast, economical, quiet, smooth, green" and "luxurious seven-seater, versatile large space". After the launch of Tang DM-i Honor Edition, it will join hands with the Tang EV Champion Edition, Tang DM-p Champion Edition and God of War Edition on sale to strengthen the benchmark position of the Tang family in the 200,000-class SUV market and lead the Chinese brand SUV camp to continue to break through.

At the same time, based on its insights into the market and users, Han Tang has proposed the ultimate path for Chinese brands to subvert joint venture fuel vehicles, which lies not only in the price disruption of "electricity is lower than oil", but also in the comprehensive transcendence of the six dimensions of "brand, quality, reputation, product strength, sales volume, and value retention rate".

Since the beginning of the project, Han Tang has taken user needs as the starting point, always serving the most realistic car selection needs of mainstream mid-to-high-end users, and is committed to building a "hexagonal champion" car that is comprehensive, balanced, leading, has no shortcomings in comprehensive experience, and has zero anxiety in long-term use. The sales champion in the B+C class sedan market and the sales champion in the medium and large SUV market are the victories achieved by Han Tang's extreme userism.

As a market leader, Han and Tang have always been imitated but never surpassed. They have set four benchmarks for new energy vehicles: safety, luxury, intelligence, and performance. They have also established Han and Tang's hexagonal champion vehicle design with quality standards far exceeding those of fuel vehicles of the same level.

First of all, in terms of battery safety, the blade batteries used in the Han and Tang vehicles have perfectly passed the most stringent needle puncture test in the field of power battery safety. Han and Tang also make no compromises in terms of vehicle safety. Taking the Han family as an example, the entire series is equipped with 11 airbags as standard, which is ahead of many models of the same level, and the entire series is equipped with knee airbags as standard, the only one in the same level!

At the same time, Han Tang has re-established the luxury benchmark for mid-to-high-end sedans and SUVs in the new era. Relying on the library-level quiet space, extremely luxurious riding space, and new Chinese luxury concept, it leads the luxury experience in the same class.

In terms of intelligence, Han Tang has always insisted on the integration of intelligence and electricity, and continued to apply BYD's latest intelligent technologies such as Yunnian-C, iTAC, DiLink, and DiPilot. It takes safety as the core, adheres to the bottom line, and puts truly safe and reliable technologies into the hands of users.

As the first Chinese brands to join the 3-second and 4-second club of zero-to-hundred-meter acceleration, Han and Tang are the well-deserved pioneers of China's new energy performance vehicles.

In addition, champion quality is Han Tang's basic foundation and the core link for Han Tang to create a hexagonal champion. Han Tang's development goal is to have a vehicle durability of 600,000 kilometers, which is far more than twice that of fuel vehicles of the same level, and has been actually verified by more than 1.2 million users. The excellent quality performance allows Han Tang's product strength to continue to deliver on user reputation, promote sales growth, lead the rise of Chinese brands, and help the value retention rate of new energy vehicles to steadily increase. This has also become Han Tang's greatest confidence in reaching the decisive round of the oil-electric battle!

Han Tang Honor Edition brings four new features to accelerate the subversion of joint venture fuel

Han Tang has always focused on users' needs for intelligence, personalization, and diversification, and has continued to evolve. Today, the Han Tang Honor Edition comes with four major innovations to accelerate the subversion of joint venture fuel vehicles and lead new energy vehicles to open a new stage of development.

On the aesthetic level, Han and Tang have joined hands with PANTONE, a world-renowned authority on color development and research, to jointly release the 2024 national trend representative color! The new Dusk Mountain Purple car color is inspired by the famous article "Preface to the Pavilion of Prince Teng" "The smoke condenses and the dusk mountain is purple". With a thin layer of purple mist covering the concrete image of the dusk mountain, it gives people a hazy but seemingly visible feeling of the world. The new silver glaze white car color is inspired by the official kiln of the Tang Dynasty - Xing kiln white porcelain. It is delicate and agile, expressing the temperament of China. The new lotus rhyme gray interior color is taken from the popular color of the Tang Dynasty - lotus silk autumn half. The visual sense is warm and quiet, and it is refreshing to the eyes, showing the charm of China. Through the combination of three major colors, the Han and Tang Honor Edition more confidently expresses the high-end texture of Chinese culture! The Tang DM-i Honor Edition has also upgraded the sporty dragon face front face design and the new Chinese tail lights, which are more fashionable and dynamic, and unforgettable.

In terms of comfort, the Han Tang Honor Edition is equipped with exclusive 10-point SPA-level massage seats, 50W mobile phone wireless charging, smart fragrance and other high-end comfort configurations. In addition, Yunniang-C continues to evolve, integrating the visual sensor of the Eye of God, and will upgrade the preview function in the future, bringing users a more extreme driving experience that combines both sports and comfort.

In terms of intelligent driving, the Han EV Honor Edition launched the Eye of God intelligent driving model, becoming BYD's first model equipped with the "Eye of God" DiPilot 100 platform. On the basis of L2+ intelligent driving assistance functions, it can be further upgraded to cover highways and urban expressways with high-speed pilot NOA and AVP valet parking functions, comprehensively improving its intelligent driving capabilities.

In terms of smart cabin, the Han and Tang Honor Edition has been fully upgraded to the high-end version of the smart cockpit - DiLink 100. Based on the D 100 (6nm) chip, it has joined hands with international chip giants to deeply customize a 5G-enabled automotive-grade cockpit platform. The high-computing power chip performance is better than the mainstream in the industry, creating a "smarter, more efficient, and more humane" unlimited enjoyment smart cockpit.

At the same time, in addition to the four major renewals, the Han and Tang Honor Edition comes standard with over 100 core configurations, truly achieving high configuration from the start, enabling users to have a high-quality car life!

The change in the style of the press conference reflects Dynasty’s new brand positioning

Compared with the past, the style of this Han and Tang Honor Edition launch conference is also obviously innovative and changing. The speech of Lu Tian, ​​general manager of Wangchao.com, is not only humorous, but also full of practical information. He shared the Wangchao.com team's deep insight into the needs of mainstream users, accurate judgment of market trends, and the Han and Tang family's car-making philosophy, one by one, and calmly and confidently demonstrated Wangchao.com's new brand positioning - mainstream, quality, and new national trend.

Specifically, Dynasty.com is backed by BYD's core capabilities in the entire industry chain, with a wider and more diversified product layout, built for the mainstream population in the mainstream market, to meet the travel needs of the vast majority of users. At the same time, with users as the center and relying on technological innovation, Dynasty.com will continue to create high-quality products and highlight a high-quality lifestyle. The new national trend has always been a feature of BYD Dynasty, giving culture a new touch and technology a soul. The naming of products and functions, design aesthetics, and many other aspects reflect the perfect fusion of national trend culture and future technology. The Han and Tang Glory Edition is a concentrated display of Dynasty.com's new brand positioning!

Conclusion:

Millions of Han and Tang, the honorable choice! Millions of users are the confidence of Han and Tang Honor Edition to lead Chinese brands to completely subvert fuel, and are also the driving force for Han and Tang to continue to move forward. The century-old change in the automobile industry has arrived, and the situation in which the mid-to-high-end automobile market is monopolized by joint venture fuel vehicles has been broken by Han and Tang. The hexagonal champion is Han and Tang's value declaration! Electricity is cheaper than oil, which is Han and Tang's price sincerity! Ending the war between oil and electricity is the glorious mission given to Han and Tang by the times!

It is worth mentioning that along with the new Han and Tang Glory Edition, there is also a "dragon year lucky red envelope". Under the guidance of policies to boost new energy vehicle consumption, in order to continue to accelerate the oil-to-electric process in the mainstream mid-to-high-end market, BYD Dynasty Network officially announced: From now until March 31, purchases of Tang EV Champion Edition, Tang DM-p Champion Edition and God of War Edition can enjoy a "dragon year lucky red envelope" of 30,000 yuan!

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.