On January 30, the award ceremony of "TopSummit 2014 China Emerging Marketing Awards" jointly created by TopMarketing and Communication University of China came to a successful conclusion in Beijing. Changsi Advertising, the fastest growing mobile advertising platform in 2014, won the "Dark Horse Enterprise of the Year" award. Dark Horse Enterprise of the Year The theme of this year's TopSummit 2014 China New Marketing Awards is "Big Creativity, Big Data, Big Marketing". It is the only interactive communication platform in the marketing industry that integrates forum exchanges, award evaluation, and case appreciation. As the fastest growing mobile advertising platform in the industry in the past year, Changsi Advertising has now ranked among the top few in the industry with its rapidly growing revenue scale and comprehensive strengths, becoming a dark horse in the industry. It is well-deserved to win the "Annual Dark Horse Enterprise" award. It is reported that the overall promotion of the classic mobile card game "Qin's Moon" came from the Changsi advertising platform. During the launch period, it ranked top 3 in the App store free list and top 11 in the best-selling list, and brought in more than 10 million downloads and more than 40 million in revenue. The highly anticipated "Boom Beach" Chinese region performance advertising was also exclusively represented by Changsi Advertising, which laid a good foundation for the localization conversion of the game. It once achieved a good result of top 1 in the App store free list. During the promotion period, it ranked within the top 20 in the App store free list and within the top 10 in the best-selling list. In recent years, with the development and growth of mobile Internet, the competition in the industry has also intensified. Especially for the most popular mobile games in 2014, the promotion of mobile advertising platforms has played a vital role in their exposure and ranking. Both large mobile game companies and new mobile game companies have very high demands for advertising platforms. With rich game promotion experience, massive media resources and diversified delivery strategies, Changsi Advertising has become the first choice for many mobile game promotions, and has also become the exclusive agent and operation partner of Chartboost, the world's largest mobile advertising platform, in China. It has been proven that mobile advertising platforms have built a bridge between advertisers and application developers, and can help them obtain higher advertising revenue through mobile marketing. In the future, Changsi Advertising, as a full-case performance advertising platform, will be more committed to the refined operation of advertising platforms and create more revenue for advertisers and developers. |
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