In the automotive industry, if you ask who has the most creative marketing, I'm afraid no one would admit defeat. But if you ask who has the most outrageous marketing and the most likely to attract jokes, I'm afraid no one would dare to say they are the best. Recently, Zotye has made big news again. On Zotye's official Weibo, there appeared a video of Zotye T700 advertisement in Times Square, New York, USA. On the big screen of Nasdaq, the words "Zotye Automobile, a great brand" and "Chinese brand, shared by the world" are particularly eye-catching! There is no English explanation for the Chinese words in the video, so I guess not many Americans can understand it. It is obviously an advertisement for Chinese people. The Nasdaq screen in Times Square in New York has always been a good place for Chinese companies to "gild" their reputations, and it is also a stage for Chinese brands to go global. In August 2011, Wuliangye's advertisement also appeared here. After seeing this, many netizens couldn't contain themselves and instantly turned into joke tellers and veteran drivers. There were also congratulatory messages from several Zotye "executives" in the comment section. Some netizens even replied that it was obviously the Macan that copied our Zotye SR9 and that the United States should ban the sale of Porsche Macan that copied Zotye SR9. This is really a case of people just wanting to watch the fun, but when it comes to Zotye, the first thing that comes to everyone’s mind is indeed the word “copycat”. Then look at the Zotye SR9, which is almost 100% similar to the Porsche Macan, and the Zotye executives in the comment section. The car is a copycat, the executives are copycats, so even the advertisement is not a copycat, right? Fortunately, after going the road of copycats, Zotye has also embarked on the road of originality, of which Zotye T700 is a representative. Therefore, there is nothing wrong with the appearance of Zotye T700's advertisement in Times Square in New York, USA. If Zotye really dares to put SR9 and DFM X7 there, even an old lady would be convinced by Zotye. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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