"Intensive cultivation" to play 4G, Coolpad's transformation to dual-stick T1 is popular

"Wealthy and willful" and "Internet thinking" are the "fever" of Xiaomi, which once confused the entire domestic mobile phone industry. For a time, the so-called "super high cost performance" and "world's top configuration machine for 1,000 yuan" were all the rage, which not only made consumers laugh but also deviated from the basic concept of corporate integrity management. On the contrary, Coolpad, a traditional "China Cool Alliance", regained market demand and opened up a new path of "intensive cultivation".

Coolpad is divided into three parts, "responsibility for the field contracting"

From transformation to e-commerce, to "responsibility to the field", Coolpad's transformation this time is quite big. Not only has it created a new brand "ivvi" for social channels, but the group as a whole has also been divided into three independent operating systems based on e-commerce, social channels, and operator channels. This "contracting" system will undoubtedly strengthen Coolpad's ability to respond to the market and has a positive significance for consolidating its market position.

"Intensive cultivation" to focus on market demand

The reporter learned that this time, Coolpad will start with market demand and adopt a "intensive cultivation" model. Each business line is independent of each other, and there is no need to spend energy competing with other brands such as Dashen, and there is no need to worry about resource allocation. Take Coolpad, a subsidiary facing the operator channel, as an example. It can focus on its own brands such as the dual-stick T1, conduct independent research, design, and pricing; it will wholeheartedly satisfy consumers and do its best.

Coolpad T1 dual-stick is popular after testing 4G

As we all know, Coolpad has long been a technology-based company in the field of domestic mobile phones. After the split, its subsidiary "Coolpad" focused on the current 4G market, did not blindly pile up parameters, did not seek Internet gimmicks, started from the actual needs of consumers, and started from CPU chips, dual-SIM dual-pass technology and other aspects, and made Coolpad Dual-Stick T1 a faster, more stable and safer high-quality mobile phone.

It is reported that Coolpad Dual Stick T1 is equipped with the latest CAT4 chip, and its network speed is about 30% higher than that of ordinary 4G mobile phones. Under ideal conditions, it only takes 50 seconds to download a 1GB file or movie. Moreover, with the support of Coolpad's own dual-SIM dual-pass technology, using Coolpad Dual Stick T1, you can watch a movie while chatting about repairs, browse Taobao and talk on the phone, which truly brings into play the power of mobile phones to connect everything. In addition, Coolpad Dual Stick T1 focuses on personal privacy and mobile phone operation security in accordance with the current rapid development of mobile shopping and mobile payment. Through chip-level security permission settings, users can freely add passwords to all APPs, and deleted text messages cannot be reversed. Not only can viruses not penetrate, but thieves and people with ulterior motives cannot enter, and truly achieve 360° full protection.    

Now that the sales pain points have been identified, the dual-stick T1 mobile phone, which was "one step ahead" during Double Eleven, has naturally become very popular. In terms of reputation and sales, it is even "one step ahead" in the field of thousand-yuan 4G mobile phones.

It can be seen that in the e-commerce era, it is good to have "Internet thinking" and dare to "shopping for cost-effectiveness", but what really makes consumers pay is product quality. Coolpad was able to realize in the era when Xiaomi "cooled down" and many competitors emerged. By splitting itself, it returned the focus of operations from "promotion is king" to "demand is king", and truly cultivated and created products with pain points. In other words, Coolpad Dual Stick T1 is so popular, and for a reason!

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.