6 major features of short video marketing promotion!

Why is short video marketing so popular? What are the advantages of short video marketing compared with traditional marketing methods? Next, I will share with you the 6 major marketing characteristics that you must know when operating short video marketing.

Point 1: Viral spread and originality that is difficult to replicate

We can see from the current popular short video platforms such as Kuaishou and Douyin that compared with traditional marketing models, the viral spread speed of short video marketing brings out the advantages of the Internet to the fullest. What’s important is that the “short” feature of short videos makes them especially popular among users in our fast-paced lifestyle. Whether it is Huoshan, Meipai, Pear Video, Toutiao, Kuaishou or Douyin, as long as your content is exciting enough, it can greatly trigger a large number of users' forwarding frenzy and achieve the effect of large-scale dissemination.

Not only that, various short video platforms are also actively cooperating with self-media platforms such as Sina and Toutiao, which have a huge user base, to join forces and attract more traffic, further promote the spread of short videos, and achieve high-quality marketing results. In addition, unlike pictures, articles, etc. which are easily copied and pasted, short videos can add watermarks, contact information of the original author, etc., which can protect the interests of the original content creators.

Point 2: Low-cost and simple marketing

Compared with traditional advertising marketing, which requires a large amount of manpower, material resources and energy investment, short video marketing has a lower entry threshold and relatively lower costs. This is also one of the advantages of short video marketing.

Short video content creators can be either companies or individuals. The costs of content production, spontaneous user dissemination and fan maintenance are relatively low. However, to produce short videos, one must have good content creativity and the determination to produce original content in order to create high-quality short videos and attract user attention.

So, how can we create high-quality and attractive short videos? Here I recommend everyone to read the following article "How to find Douyin material videos? I will teach you where to collect Douyin material materials?" In this article, we will share a lot of practical content on the production of popular short videos.

Point 3: Data effect visualization

An obvious feature of short video marketing compared to traditional marketing is that it can conduct data analysis on the dissemination range and effectiveness of the video. Including how many people follow it, how many people view the video, how many times it is reposted, how many comments there are, how many people interact with it, etc. No matter which type of short video it is, we can intuitively see data such as the number of views and comments.

We can grasp the industry trends through data analysis and observation of benchmark accounts, industry competitors and other data, and adjust and timely optimize short video content to achieve better marketing results.

Image source: Beiguo.com

Point 4: Time limit for “sustainable development” communication

Friends who often watch short videos may know that the video we watch that day may have been released a long time ago. This is because the video continues to attract attention and likes from users, and the system will continue to push the video to more people. This short video has always "survived" in the users' sight. It is not affected by external investment (such as the financial investment required for continuous display of TV commercials). As long as users like it, it will continue to spread.

In addition, data shows that the search weight of most video websites and applications is relatively high, and the short videos released will be quickly included in the search engine. Its ranking is relatively better and faster than that of graphic and text content.

Point 5: High interactivity increases the speed and scope of short video dissemination

A major feature of online marketing is its high interactivity, and short video marketing makes good use of this. Almost all short videos can be used for one-way, two-way or even multi-way interactive communication. The advantage of this is that user feedback can be obtained quickly and targeted adjustments can be made.

Point 6: Clear targeting and precise users

Before operating short videos, we all have a common action - account positioning. Produce relevant videos based on the vertical positioning of the account, and produce videos for target users in the vertical field, with very clear directionality.

The above are the 6 major advantages of short video marketing. To make good use of the advantages of short video marketing, you must learn to grasp the user’s pain points or demand points and achieve the maximum marketing effect at the lowest cost.

Author: Network

Source: Internet