2019 Wedding Photo Industry User Insight Report!

The core findings of the 2019 Wedding Photography Industry User Insight Report are as follows:

1. When it comes to wedding photos, do young people from small towns pay more attention than those from first-tier cities?

Investment in wedding photography in first-tier cities accounts for 49% of the monthly household salary

In second-tier cities, the figure is 55%, while in third-tier cities, the figure is as high as 57%.

2. Who do you hire to take wedding photos? What the newlyweds care more about is this!

When choosing a wedding photography agency, 64% of users care about the one-to-one shooting team

53% of users care about one-on-one makeup artists, and 44% of users hope to have beautiful outdoor scenes.

3. Online or offline selection? This batch of newcomers are mixed

Among wedding photography clients, 53% of users research online and place orders offline

Online information acquisition is essential. 82% of consumers actively collect information online, and 90% of consumers passively acquire information online.

4. Do other people’s photos really make you excited?

17% of photo users had no original need for photo shooting, but took photos because they were attracted by the beautiful photos.

5. Speaking of potential stocks, who are you afraid of?

There is great potential for the development of photo shooting opportunities. The mainstream is still focused on children's growth commemorations and birthday commemorations. There are many shooting opportunities to be developed.

The penetration rate of photo shooting is around 60%, and 65% in third- and fourth-tier cities. There are still around 40% of people who need to be developed.

6. In this age of appearance, who is the biggest “face control”?

39% of the post-90s generation choose wedding photography agencies based on "good makeup" as their primary criterion

Among users who take photos, 47% are born after 1990, and good photo effects are the most important

7. Can you experience the pleasure of being the center of attention when taking travel photos?

30% of photo users prefer customized travel photography services

22% of wedding photography users prefer micro-film shooting services

Let’s take a look at the report details:

The above is the content of this report for industry reference.

Related reading:

1. The effects and precautions of placing QQ space advertisements in the wedding photography industry!

2. How to place wedding photography advertisements on Douyin?

3. Tencent social advertising, tips for collecting customer consultation in the wedding photography industry

4. Creative strategies for placing wedding photography information flow ads!

5. How to promote wedding photography? Mayu platform marketing and promotion strategy!

Author: Tencent Advertising

Source: Tencent Advertising