A new beginning, BYD Auto announced a new logo on January 1

On January 1, BYD Auto officially released its new brand logo.

The new BYD Auto LOGO is consistent with the BYD Group LOGO and the meaning of "Build Your Dreams". The simple and smooth metallic lines form the "BYD" word with a strong sense of "forward". The precise proportions, regular arrangement and deformation of lines give the new LOGO a strong sense of design, technology and quality.

In terms of design, the elliptical boundary has been removed, making it more open, and the closed space of the three letters BYD has been opened up through letter deformation, making the ends of the lines like open contacts. This means that BYD Auto is willing to connect with users and partners in a more open manner, jointly explore new business models for automotive products and services in the era of intelligence, and jointly build a new value automotive brand.

The dynamic design of "from left to right, accelerating forward" perfectly matches BYD Auto's brand spirit of "moving forward all the way". As a leader in new energy vehicles, BYD has always been ahead, but is determined to move forward. Since 2020, BYD has successively launched a series of new products that have attracted much attention and recognition from consumers, including Han, 2021 Tang, Song PLUS, Qin PLUS, etc. As of now, the sales volume of new energy vehicles has reached nearly one million; at the same time, BYD has become the official strategic partner of "Dragon Boat Entering the Olympics" and "Go 15", brand building, accelerating forward.

The new LOGO is only used in the domestic passenger car market, and the group's other businesses will maintain the original LOGO unchanged. BYD Auto, which is more open, will use new technologies to connect the world, build a new value car brand with users and partners, and accelerate forward for every new pleasant travel experience.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.