How Skyworth can gain a firm foothold in the box market by combining hardware and software

How to make the TV at home smarter and easier to use, and turn it into a terminal device that can directly obtain information from the Internet? Using a TV box is undoubtedly the most convenient and quickest way.

Today, the TV box market has been quite prosperous, with various brands and different forms of TV box products appearing one after another. Not long ago, the Skyworth box M300, priced at 249 yuan, once again made waves in the market. In addition to the eye-catching price, Skyworth has other reasons for once again gaining a foothold in the box market.

Excellent hardware is the basis of excellent experience

For Skyworth, which has 17 years of experience in set-top box design and manufacturing, it is bound to think more and better than other brands in terms of product hardware research and development.

Taking the Skyworth box M300 as an example, it not only uses a main chip provided by the American manufacturer Amlogic, which is stable, reliable and durable, but also allows the box to withstand the test of 48 hours of continuous video playback in a high temperature environment of 60 degrees. This assessment requirement is far higher than the national standards and the industry average.

In addition, in the era of wireless Internet, TV boxes can no longer work with network cables, and Skyworth has spared no expense in using a hidden dual Wi-Fi antenna design on its products, which can effectively increase network data throughput by 30%.

In other aspects of the product, the metal paint on the body, the customized lightning-proof power adapter, and the high-definition lossless HDMI transmission cable all reflect Skyworth's pursuit of excellence in hardware details. The goal is to make excellent hardware a powerful carrier for excellent user experience.

Excellent software refreshes users' visual and auditory senses

Dolby officially certified sound effects, 5.1 full-range stereo channels, h.265 video hardware decoding... These data that seem to be used only in professional video players have also been integrated into the TV box by Skyworth, allowing users to enjoy cinema-level viewing experience through the large-screen TV and Skyworth box.

When it comes to video content, Skyworth is equally unambiguous. A strong guarantee for this is the exclusive and rich video resources of Mango TV built into the box, including a large number of Hunan Satellite TV's variety shows and live broadcasts exclusively on the entire network, such as "I Am a Singer", "Where Are We Going, Dad", "First Grade", "Day Day Up", "Happy Camp", "Super Boy", etc.; live broadcasts of concerts and events; live broadcasts of large-scale events and high-end summits, fully meeting users' needs for TV content.

Professional team keeps the product alive

The importance of system updates to smart devices is self-evident. Many Android phone users have repeatedly complained because manufacturers no longer provide the latest system support, and some have even resorted to self-learning how to flash their phones.

Although most users of TV box products do not have strong requirements for new systems, Skyworth's professional team still guarantees to carry out an OTA online upgrade for the product every month to ensure that users can use the latest functions in the first place and continue to intelligently recommend their favorite program content to users.

On the other hand, Skyworth Box M300 has also been deeply integrated with Tencent WeChat team to create WeChat home theater, and has developed a series of new features including WeChat family album, WeChat drama chasing, and WeChat search. To achieve all this, users only need to scan the QR code to complete it.

Therefore, a good product is by no means outstanding in just one aspect, but rather a balance in every aspect. From this point of view, we have reason to believe that Skyworth Box will go further and more steadily in the future.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.