Xpeng's new car poster exposed, released in 2021, or the world's first equipped with LiDAR

Recently, He Xiaopeng, founder of Xpeng Motors, posted on WeChat Moments that Xpeng Motors will launch its third product in 2021. Judging from the poster, the overall design language of the new Xpeng car is similar to that of the Xpeng P7, and it may be named the Xpeng P5.

It is worth noting that on New Year's Day 2021, Xpeng Motors announced a partnership with Livox Technology, which will produce customized automotive-grade LiDARs for Xpeng Motors. For this reason, industry analysts have predicted that Xpeng's latest official third car product will be equipped with LiDARs.

It is understood that Xiaopeng already has two products, the Xiaopeng P7 priced from 229,900 yuan and the Xiaopeng G3 priced from 146,800 yuan. The reason why Xiaopeng Motors is actively exploring the third model in addition to these two models must be closely related to the increasingly fierce competition in the current new energy vehicle market.

From the market perspective, although the previous price of Xpeng P7 starting at 229,900 yuan was very competitive, with the continuous price cuts of Tesla Model 3, Xpeng P7 is also facing unprecedented pressure. Tesla's financial report shows that in 2020, a total of 442,511 Model 3/Y models were sold. In contrast, Xpeng Motors' annual delivery volume in 2020 was only 27,041 vehicles.

Therefore, facing this market pressure, Xpeng Motors must find new growth points in other price segments. If Xpeng releases the world's first mass-produced car equipped with LiDAR in 2021, it will undoubtedly increase Xpeng Motors' premium ability and attractiveness.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.