Recently, Apple quietly released a new version of the Macbook Air, which mainly upgraded the processor and provided a lower price, but the design has not changed, and there is no Retina screen that people expect. So is it worth buying? Let's discuss it together. The new Macbook Air is priced at 6,288 yuan in China (11-inch 128GB version). The processor has a slight improvement compared to the previous one, from the 1.3GHz Core i5-4250U to the 1.4GHz i5-4260U, and the performance is almost negligible. As for the graphics card, it still uses the integrated Intel HD Graphics 5000, and other parts including basic RAM, hard disk specifications, interfaces, WIFI, etc. remain unchanged. In terms of battery life, the 11-inch model remains at around 9 hours, and the 13-inch model is 12 hours. Apple said that the new processor effectively improved the power problem of iTunes playing movies. Cheaper than before After the release of the new Macbook Air, the configuration and price of the domestic Apple online store have also been updated in a timely manner, but it is temporarily unavailable for purchase. It can be seen that the price of the 11-inch 128GB model is 6,288 yuan, a reduction of 1,100 yuan compared with the previous price; and the starting price of the 13-inch model is 6,988 yuan, a reduction of 1,000 yuan. Obviously, the strategy of small updates + price cuts is still quite attractive to users who have not purchased Macbook Air before, but it is not very meaningful to old users. Price cuts to buy more time According to previous sales reports in the US market, Apple's Mac product line has begun to show a downward trend, mainly due to the influence of Google Chromebook and 10-11-inch Windows 8 two-in-one PCs. Relatively speaking, the price of the 11-inch Macbook Air is relatively high. Although it has strong performance, it is not very meaningful for light users. In addition, tablets have also affected the market for small-sized laptops to a certain extent. Therefore, the price reduction of up to 1,000 yuan this time is to appropriately lower the product positioning. Although it is still not cheap, it is expected to attract some users who seek a balance between portability and performance. Of course, for some old users, they are more looking forward to the rumored 12 or 13-inch MacBook Air equipped with a Retina screen, but it is not certain whether Apple will really launch such products, because it may affect the sales of the previous product line (MacBook Pro) to a certain extent. What user group is the new MacBook Air more suitable for? First of all, I believe that most users who bought the previous version of MacBook Air will not choose the new model because the hardware and design improvements are really limited. For new users, if you are looking for a balance between portability and performance, the 11-inch model is a good choice. Of course, Windows ecosystem users need to install a virtual machine or dual system. The 13-inch model is relatively more suitable for users who need intensive office work but also pay attention to portability. However, we recommend upgrading the RAM to 8GB for a better user experience. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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