Zhang Xiaoyu of Changan Automobile: The new energy vehicle market has entered an era of multiple power sources

The demand for automobiles is becoming more diversified, and a single drive form can no longer meet market demand. Diversified market demand has also led to the formation of a pattern in which fuel vehicles, pure electric vehicles, and hybrid/extended-range vehicles develop together and are mutually inclusive.

"There is no best power in the automotive market, only the most suitable power, and the choice of power type should be left to the user." Dr. Zhang Xiaoyu, Executive Vice President and Chief Technology Officer of Changan Automobile, said at the "New Energy Vehicle Innovation Technology Forum and the 12th Automobile and Environment Series Forum" on March 10. At the same time, Dr. Zhang Xiaoyu also shared Changan Automobile's technical path.

“There is no best motivation, only the most suitable motivation”

Riding on the trend of electrification, my country's new energy vehicle industry has experienced rapid development in recent years and has become an important engine driving the development of the global automotive industry. However, in the process of the automotive industry's transformation to new energy, energy power technology is not the only option, and pure electric technology is unlikely to become the only transformation direction of the market.

As Dr. Zhang Xiaoyu said at the forum: "Power type should not be a limiting factor in user choice. The right of choice should be returned to users to meet market demand to the greatest extent possible."

From a national strategic perspective, hybrid vehicles have been vigorously promoted and popularized, and have become an important part of the high-quality development of the automobile industry and supporting the country's "dual carbon" strategy.

From the perspective of the market environment, diversified consumption is the characteristic of the new energy vehicle industry. Plug-in hybrid vehicles and extended-range vehicles have become the primary car purchasing choices for many consumers. These types of vehicles can provide the driving experience of pure electric vehicles without the anxiety of battery life and energy replenishment, and can meet users' full-scenario car use needs.

The market demand for hybrid vehicles is strong, and the country is also vigorously supporting their development. The demand for xEV (plug-in hybrid/extended range) models is also growing rapidly, and the market sales growth rate has far exceeded that of EV models. Dr. Zhang Xiaoyu predicts that the market performance of xEV will enter a "golden growth period" in the next three years.

"Changan adheres to the layout strategy of advancing multiple powertrain routes"

In fact, the development of diversified power technology routes has become a consensus of the entire industry. Looking around the world, Japanese automakers that have been deeply engaged in the field of HEV technology have recently accelerated the research and development of BEV technology; European and American automakers that previously announced All in BEV have begun to slow down or reduce BEV resource investment and strengthen the research and development of HEV/PHEV models.

It is not difficult to see from the changes in the power of major automakers that the development of diversified power technology has become a general trend, and Changan Automobile is also well aware of this. Dr. Zhang Xiaoyu shared Changan Automobile's technology path at the forum: "Changan Automobile has always been committed to meeting the diverse needs of the market. To this end, Changan Automobile has brought the original force super-extended range, digital AI electric drive, and intelligent electric iDD in the field of hybrid technology alone."

The three sets of technologies, Force Super Extended Range, Digital AI Electric Drive, and Intelligent Electric iDD, have different design focuses. Among them, Force Electric solves the deep-seated contradiction between car driving performance and low fuel consumption. Digital AI Electric Drive uses advanced designs such as the world's first 10-layer hairpin flat wire oil-cooled motor for plug-in hybrids and the original IEM intelligent driving management mode, with high efficiency and low energy consumption. And Intelligent Electric iDD has comprehensive innovations in economy and safety, and can bring economical and safe electric hybrid car life in all speed ranges, all fields, all temperature ranges, and all time domains.

It is worth mentioning that Changan Automobile has also developed its own Golden Bell Battery, which not only has the same energy replenishment experience as a gasoline vehicle, but also has thermal insulation performance that exceeds the industry average by 30%, eliminating users' concerns about battery replenishment and safety, and bringing users a safe and comfortable car life.

It can be said that Changan Automobile currently has the ability to independently develop a full stack of multiple power types, and all of them can reach the top level in the industry. In the future, Changan Automobile will also adhere to the multi-technology route to go hand in hand, and continue to deepen its research in the field of hybrid technology.

Conclusion:

The development of the new energy vehicle market has shifted from "pure electric is king" to "hybrid era", and multi-power parallel is the best solution in the new energy era. In this context, Changan Automobile is rooted in the user's travel scenarios and meets the diversified needs of the market through a multi-power technology route. On the upcoming March 13, the new Blue Whale Power Conference will also be officially held. Let us wait and see what new breakthroughs Changan Automobile will make in power technology.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.