A new species is launched. Five thousand words will help you understand all the selling points of Huawei Smart Screen

After its Honor product started the trend of TV interactivity with its smart screen, Huawei's new products also arrived as expected.

With the feature of "screen-to-screen interaction" that impacted traditional TVs, and with the rapid follow-up of various manufacturers, smart screens have proven their category value to the market as a product iteration. Compared with the early launch of Honor Smart Screen, Huawei's new product will undoubtedly raise the smart screen category to a higher level.

What other innovations will Huawei's new products bring to the Smart Screen while continuing its strong interactive features? As a TV product, what technical improvements has Huawei's Smart Screen made?

I believe these are the two issues that friends are most concerned about this new product. Through actual experience, let’s answer these two questions now, so that you can understand Huawei Smart Screen more quickly (the price has not been announced as of press time).

Pay attention! 65-inch 4K Quantum Dot + Sound Bar

Huawei Smart Screen puts the main model in the "golden segment" of 65 inches 4K. In order to improve it, Huawei used quantum dot technology this time.

Compared with general LED backlight sources, after applying quantum dot materials, the purity of the three primary colors can be effectively enhanced through the principle of photoluminescence, thereby achieving a wider color gamut effect. The video picture of Huawei Smart Screen on site also remains very bright and full of tension. According to official statements, Huawei Smart Screen's NTSC color gamut coverage reaches 100%, and the color performance is more vivid. However, no other models were placed on site for comparison, so the specific picture quality level still needs subsequent testing.

The Huawei Smart Screen is equipped with a brilliant picture quality engine that is still driven by the Honghu 818 smart chip, which includes MEMC, HDR and other picture quality algorithms, and achieves dynamic frame insertion to improve fluency and color enhancement. On this basis, the Huawei Smart Screen has introduced intelligent audio and video technology, which can adjust the audio and video mode according to the real-time picture to improve the overall performance.

The overall design of Huawei Smart Screen is simple, using black with a metallic texture to highlight its high-end positioning. From the front, the ultra-narrow bezels around Huawei Smart Screen and the large screen give it a full sense of immersion, which is also the mainstream trend of TV design in recent years.

Total 65W "8+1+1" audio solution newly upgraded

Compared with other products, the Huawei Smart Screen is unique in its speaker part, which is designed to be a sound bar and placed at the bottom of the whole device. According to the official introduction, the sound bar is made of aluminum alloy using CNC technology, with a total of 13,440 sound holes, and the sound effect is more delicate.

Like other manufacturers, Huawei Smart Screen has placed its own logo on the upper area of ​​the speaker and has a colorful lighting effect. However, the interesting thing is that its "Xiaoyi Xuanping" lighting effect not only flickers in daily boot-up scenes, but also moves with the high and low notes of the music. With the Sound bar at the bottom, the unified visual and auditory effects of Huawei Smart Screen give people a stronger sense of luxury.

The difference is not just the speaker. This time, Huawei Smart Screen did not choose the exquisite bracket shape on the market. Instead, it adopted a leaf-type base, which is more solid and stable in style.

Going back to the back of the whole device, Huawei Smart Screen calls it the "Flying Wing Back". In terms of shape, Huawei Smart Screen has not changed much, but uses a combination of vertical wiring texture and mirror effect to highlight the sense of fluidity. Seeing this, I believe some friends will wonder what the two disc-shaped objects are?

Here we have to mention the 8+1+1 audio solution that Huawei Smart Screen is focusing on. Based on the aforementioned Sound Bar full-range unit and tweeter, Huawei Smart Screen hides a subwoofer and two passive radiators (discs) in the middle of the back. The passive radiator can carry the bass emitted by the small-sized subwoofer, and enhance the bass performance through its own linear vibration, thereby achieving better separation of mid- and low-frequency response.

Passive radiator sound quality technology has been around before, but current products rarely have it. This time, Huawei Smart Screen not only uses this technology to broaden the bass performance, but also uses the larger sound cavity volume of the external split Sound Bar to enhance the three-frequency sound effect, making full use of materials in terms of audio performance.

In addition, Huawei Smart Screen is also equipped with a series of algorithm adaptations. In addition to Histen sound enhancement technology, it also provides two major technologies: sound field modeling and exclusive mode.

According to the official introduction, sound field modeling uses the audio unit to emit pink noise waves to touch the house environment for reflection, and finally establishes a house model based on MIC acquisition, and finally outputs appropriate audio parameters to make the sound field more immersive.

The exclusive mode uses directional sound and noise reduction technology to confine the sound waves in front of the screen to prevent the sound from spreading too far and disturbing other users. Yes, when watching a football game at night, Huawei Smart Screen will bring you an exclusive moment.

AI “Smart” Eye Lens

At the top of the body, the Huawei Smart Screen is equipped with a lifting low-light camera "Smart Eye". This lens not only supports 1080P video calls, but also can significantly improve the performance of low-light calls. Combined with the AI ​​computing power of NPU, the Huawei Smart Screen can build more application scenarios.

Touch remote control that supports 30cm sound pickup

In addition to the TV itself, Huawei Smart Screen has also upgraded its remote control this time, with the NFC patch integrated directly into the interior, making it more user-friendly. Huawei Smart Screen also provides users with three remote control methods. One is the traditional remote control, and the second is to transform the direction buttons of the traditional remote control into touch interaction, eliminating accidental touches and making the control selection very convenient. Both remote controls are officially included with users for easy selection.

In addition, the remote control of Huawei Smart Screen has a built-in silicon microphone, supports 30cm near-field sound pickup, and is charged via the Type C interface. In terms of the configuration of the remote control alone, Huawei Smart Screen already looks very impressive...

The third way is to use a mobile phone as a remote control. The special point is that if you lock the screen and then light it up on the remote control interface, the phone will remain on the remote control interface without you having to unlock it, which is more convenient.

If you look closely at the remote control, you will find that the Huawei Smart Screen has a special "screen button". What magical function will come out when you press this button?

Can TV also have a negative screen?

Like mobile phones, this time Huawei Smart Screen has extended the concept of "negative one screen", and the screen buttons on the remote control are used to switch this scene.

In the negative one screen interface, Huawei integrates the functions commonly used by users into cards and lists them separately in the negative one screen, allowing users to process daily information more efficiently.

For example, you can directly check your movie information or football match schedule. If you bind your mobile phone number, you can also directly view the dynamic information of logistics and express delivery here. Analogous to the negative one screen on the mobile phone, you can find a similar convenient experience here.

Unlike the negative one screen, the entertainment screen mainly focuses on the daily audio and video experience, and the overall interface is not much different from the previous Honor Smart Screen.

By separating the functional attributes from the entertainment attributes, Huawei Smart Screen hopes to design the TV category in a more efficient manner. Traditional TVs may only have a viewing interface, but with the enhancement of AIoT and interactive functions, TV functions will only become richer or even bloated. In this case, simplicity and accessibility have become the next proposition that TV manufacturers need to face.

Therefore, Huawei Smart Screen has two application interfaces in addition to the voice assistant, one to facilitate user access, and the other to effectively integrate user habits. The latter will become more and more important in the future, and Huawei Smart Screen is just the beginning. We can still look forward to the depth and breadth of user habit integration.

AI smart computing power supports three major scene gameplay upgrades

In addition to the convenient screen-to-screen interaction, the most surprising thing about Huawei Smart Screen is its ability to customize scene functions. This is not only what current televisions lack, but also a dilemma faced by the development of the entire AIoT industry.

In terms of video call function, Huawei Smart Screen has enhanced it with three technologies: intelligent portrait locking, intelligent low-light and automatic bandwidth adjustment.

Video Calling

Smart portrait lock will keep your lens focus on the subject. If the person moves to the left, the "lens" will also move to the left. If there are multiple people, the lens will focus on the compromise area between the two people. Whether you are lying on the sofa or standing to drink water, the lens can keep you in the center of the picture to improve the call effect.

Note that the "lens movement" here does not mean that the lens itself moves, but that the picture moves. AI recognizes people through the lens, demarcates the central area, and finally cuts the picture. Considering the real-time movement of people, this function requires powerful AI computing power for recognition and processing, so the role of NPU is crucial.

As the name suggests, the smart low-light function automatically adjusts the brightness of the face area when you are in a low-light call scene to ensure the call quality. When performing a live demonstration, when the surrounding scene suddenly enters low light, the face area of ​​the person will suddenly darken, and then the brightness will automatically increase.

Although video calls in dim light will produce more noise, the contours of the characters on the Huawei Smart Screen are still very clear and can be clearly identified, which is still commendable.

The automatic bandwidth adjustment technology is mainly aimed at call quality. Although the AI ​​lens supports up to 1080P video calls, in complex home network scenarios, 1080P call quality is often difficult to guarantee. Therefore, Huawei Smart Screen will automatically adjust to 480P image quality based on bandwidth conditions to reduce network load requirements and meet minimum call requirements.

Kids Mode

If you have children at home, you should understand how important it is to correct and protect your children's eyesight. Therefore, you often ask your children to watch less TV and not sit too close to the TV... After Huawei Smart Screen enters AI Kids mode, it will automatically enter low blue light eye protection mode to reduce damage to the eyes.

At the same time, the AI ​​camera will monitor the distance between the child and the TV. If the viewing distance is within 1.5m, the TV will automatically issue a reminder. In addition, Huawei Smart Screen also has trunk joint recognition technology. Through the AI ​​lens to detect the picture, it will automatically determine the child's sitting posture. If the child is lying or lying on the sofa, Huawei Smart Screen will also automatically issue a reminder to help correct the child's sitting habits.

However, this function can only identify children at present and cannot be applied to adults. Huawei can consider expanding it to more user groups in the future.

In terms of content, Huawei Smart Screen has also established a special content classification for children's mode. Currently, the main content is animation. In the future, the official said that it will gradually introduce movie content suitable for children's age to enrich the resource library.

If you want to exit the Kids Mode, you need to answer math questions for younger children in the current version. What? You want the TV's voice assistant to tell you the answer? Unfortunately, the Huawei Smart Screen team was very thoughtful. In Kids Mode, the voice assistant function is not available.

AI Fitness

Through the first two functions, it is not difficult to see that the scene customization service of Huawei Smart Screen is basically based on AI smart eyes and supporting algorithms. Through AI character recognition, Huawei Smart Screen can build more functional gameplay, and AI fitness is one of them.

Learning through fitness videos on TV or APP has been very popular in recent years, but the biggest problem with this method is the effectiveness. After all, there is a lack of corresponding feedback mechanism, and you don’t know whether your movements are in place.

The Huawei Smart Screen once again uses the AI ​​lens. It can automatically monitor your movements and give an evaluation of their standardization. With the intelligent body joint recognition technology, once your movements are not in place, the Huawei Smart Screen will issue a voice reminder to allow you to correct them.

In terms of content, Huawei Smart Screen and Beijing Sport University have jointly launched a number of fitness videos, which basically cover the commonly used fitness movements. As an expansion of gameplay, AI fitness can be regarded as a plus.

Screen-to-screen interaction opens up mobile IoT

Previously, the Honor Smart Screen has explained the features of screen-to-screen interaction very clearly, and this time, the Huawei Smart Screen tells the story of interaction more thoroughly.

As early as when the Smart Screen was launched, Huawei emphasized that it would focus on its role as the center of the family and serve as a bridge to connect people and devices. From the relationship diagram, the interactions of the Smart Screen are nothing more than three categories.

The first category is the interaction between the mobile phone and the smart screen. To control the smart screen from the mobile phone, Huawei uses DLAN and Miracast mirroring, which are common practices in the industry.

Huawei's advantage is that it uses NFC to cast screens, which simplifies the operation steps and optimizes the user experience. For example, when you are viewing pictures, Huawei Smart Screen will automatically switch to DLAN, allowing users to transition without noticing. At the same time, Huawei also has 60 frames of screen projection, compared to 30 frames of other companies, which will have a greater advantage when playing games.

Output from the smart screen to the mobile phone is more reflected in file transfer. For example, if you use the Huawei smart screen camera to take a family photo, you can upload it back to your mobile phone through HUAWEI Share. Of course, you can also use HUAWEI Share to transfer photos to the TV for large-screen viewing.

The second category is the interaction between smart screens. This is mainly reflected in the use of smart screens to make calls with smart screens. When your friend has a Huawei smart screen and has registered for Huawei video calls, you can use the large screen to directly video chat with him.

The third category is the interaction between mobile phones and smart screens in different places. With the smart screen control, you can touch and control the TV on your mobile phone. If the elderly at home cannot use the smart screen, you can control it directly through your mobile phone even if you are away from home.

You can also transmit information to the smart screen through your mobile phone, and then the information will scroll in real time in the upper left corner to remind home users.

Conclusion: Interactive TV with both hardware and software features

In terms of hardware, Huawei Smart Screen is similar to high-end TVs, using quantum dots and split-type audio design to upgrade the sound and picture quality. However, in addition to traditional TVs, Huawei Smart Screen relies more on AI computing power to shape its own product barriers.

Starting with the smart screen, "intelligence" has become a popular selling point for all TVs, but if it is limited to the interaction level, the competition between TV products will only fall into platform competition. This time, Huawei's smart screen has built its functions on "AI wisdom eyes" and relied on computing power to set service scenarios.

From perception to interaction, and then to scene services, the competition in TV interaction will become more intense, and at the same time, it will have a higher technical threshold. In the future, TV will not only be the interaction between devices, but also the natural communication between objects and people under the data exchange. This time, Huawei Smart Screen will be a good starting point, but it is definitely not the end of TV.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.