7 major performances: Android mobile desktop operation monetization method 1: application download
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What is mobile desktop ? In fact, there is no standardized product definition. It is called Launcher overseas, which should be translated as launcher. But I don’t know why in China, it has been called the desktop since day one. It’s no wonder that when people mention the mobile phone desktop, they only think of its beautification function, and other powerful functions are ignored by this name. The desktop is very close to the user, so as an entry point, the channel value is obvious. By embedding an icon on the mobile phone desktop, the conversion rate can reach 50%, which is probably many times higher than the CVR and CTR of any advertising platform in the world. So, how do mobile desktops monetize traffic? Let's take a look at several famous mobile desktops. This article will describe the first method of monetization in detail: App Download Monetization Method 1: App Download This method is mainly used for domestic promotion. The current promotion of mobile applications and games in China is to pay money to open the way, and share the revenue with the channel through CPA or CPS. If a certain application is available for download on the desktop, the application will be charged according to the price agreed in advance. There are many ways to download apps. Performance 1: Normal Icon Through a normal application icon, click the prompt to download Performance 2: Large Icon Attract attention through large icons similar to widgets, and prompt download after clicking Symptom 3: Folder An icon with a title like "Recommended" or "Must-have" that opens a folder with apps for download; Performance 4: widget Desktop plug-in, regularly display recommended applications to users. Performance 5: APP Store Built-in APP market, which can provide users with a large number of applications and games Performance 6: Push notifications This is very common Performance 7: Full-screen promotion Set up a page with several large icons This article will describe in detail the last four methods of monetization: search, beautify the store, browser homepage and e-commerce Monetization Method 2: Search Pass the user's search traffic to the search engine, and the search engine provides the possibility of conversion in the search results page through pre-intervention. There are currently 3 types of search performance: Performance 1: Desktop Widgets Performance 2: Search Page Performance 3: Notification bar search bar Monetization method 3: self-operated beautification store. Provide paid themes, lock screens, wallpapers, etc. for download in the beautification store Monetization Method 4: Browser Default Home Page This approach inherits the homepage navigation war of browsers on PC. Monetization Method 5: E-commerce Open online stores to guide users to shop and consume Apple Software Park |
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