Sharing economy: How long can the pig on the wind fly?
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The sharing economy is indeed a good business, but it has been ruined by a group of followers who do not know right from wrong. Some shared bicycles have been eliminated one after another, and shared umbrellas, shared basketballs, and the so-called shared space capsules have stirred up a new round of "muddy waters". However, no matter how hot it is, it cannot stop the decline. Obviously, the continuously popular sharing economy has become a pig fattened by the capital bubble. How long can this pig, which has been praised to the sky, fly? The right of use is shared once and for all, and the shared resources are in mourning and in a mess. The essence of the sharing economy is to buy the right to use idle social resources at a cheaper price. The purpose of users is to grab the allocation of various resources that meet daily needs. Enterprises first occupy the market, and then establish their own platforms and systems, build corresponding business scenarios, mobilize idle social resources, and then realize the commercial realization of idle social resources. Its advantage lies in the integration of social resources, the optimization of resource allocation, and the formation of a two-way match between the entire social resources and user needs, with complementary advantages. But what is crazy is that in the early stage of the sharing economy, in order to occupy the market, it expanded its territory at all costs, the money-burning war was endless, and the resources were poured into the pool more and more fiercely. Instead of bringing benefits to the society, reducing social pressure, facilitating users, and improving users' life experience, it brought burdens and became a social encumbrance. Take shared bicycles as an example. They were excessively put on the market, occupying the streets and alleys, blocking traffic, and becoming a burden on the city. In addition, many shared bicycles were severely damaged, with corpses everywhere and a mess. The right to use was more like a one-time sharing, and the waste of resources due to negligence in management was inevitable. Pseudo-sharing under pseudo-demand, capital bubble creates empty demand. Shared resources were originally meant to gather idle resources in society, facilitate users, optimize economic and industrial structure, and promote the overall improvement of social benefits. However, today's sharing economy has become an "artificial economy" based on human use. The intensification of competition has caused the sharing economy to be overly complex and driven by human and capital, resulting in serious congestion and waste of resources. This is a pseudo-demand in itself and naturally a pseudo-sharing. Capital blindly follows suit, and what remains in the end is inevitably a giant with market share, system, scenario, and traffic. On the one hand, the Internet is an unlimited road to success, and on the other hand, it is the widespread misery after the bubble. What can really be shared are those high-threshold, high-cost, high-value travel, housekeeping, catering and other high-frequency, high-cost and far from the legal and moral boundaries, which meet the daily needs of most people. Travel sharing represented by Didi and Uber, knowledge sharing represented by Zaixing and Fenda, space sharing represented by Airbnb, and cloud computing resource sharing represented by Xingyu CDN are all resource industries with absolute demand and thresholds, and are rigid demand industries that can realize the two-way needs of social resources and users. However, sharing umbrellas, basketballs and space capsules are so easy to get and carry. What is the meaning and value of sharing? The demand and universality are too narrow, and it is just following the trend. Sharing space capsules is more likely to promote the evil wind of erotic transactions, so get rid of them as soon as possible. From resource distribution to unified allocation, the bottleneck of management and operation The process of sharing economy is to gather idle social resources, occupy the market, establish a system, form a scene, and finally realize the platform unification, lead the world with users, and realize the unified allocation of resources. There is a core and fundamental strategic point in this process, which is the control of resources and the operation of the system. Shared bicycles are scattered all over the ground, and shared electric bicycles and shared cars have also been destroyed. How to protect resources and ensure the normal operation of the system is a fatal problem. The security of the payment system that can support this huge operating system, user privacy, and how to improve and improve the user's iterative experience in a very short time are also a huge test. The bubble supported by capital finally vanished under the unification of the giants. The omissions in management, the complexity of operation, and the role positioning of the third-party system are deeply rooted in the hearts of the people. It is obviously not possible for followers to achieve shopping sharing like Taobao and information sharing like WeChat. When the founder of Wukong Bicycle sighed that it was not even worth being acquired, there were still pretentious people who just started to enter the shared bicycle market. How many people can finally rush out of the pile of corpses in the sharing war? As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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