Yima SEO Training: How to build high-quality website external links?

When checking keyword rankings during website optimization, we will notice that there is no direct correspondence between rankings and the absolute number of external links. Many pages with fewer external links will be ranked above pages with many external links. This is a confusion for many SEO novices. Why do their pages have many external links but are not ranked as well as competitors with only a few links? This has a lot to do with the quality of external links. Ideal high-quality external links often have the following characteristics.

How to build high-quality website backlinks?

1. The link page provided can bring click traffic, such as a high number of article views, good timeliness and readability, etc. The article has a certain depth and can better solve the problems that target users are concerned about.

2. The other party's webmaster proactively provides a one-way link to our website page, which is provided voluntarily and spontaneously, and is usually manually edited by the webmaster rather than sent in bulk by a machine.

3. The link anchor text should have a high degree of relevance to the content of the article itself, and of course, it should also be relevant to our website page.

4. The target keyword appears in the anchor text.

5. It is best for external links to appear in the main text, so that the link weight transfer effect given by the footer will be smaller.

6. The domain name sending the link was registered earlier, the web page PR value is high, and the target keyword ranking of the website homepage is good. The page weight and ranking ability of the link are also relatively good.

7. The number of links exported from the article on this page is not large, generally not more than 3, and there should be no link factory.

8. The snapshot of the page that sends the link is updated more frequently.

9. The website is a regular website with good overall health. It is a safe and healthy website. Do not have any relationship with spam websites, illegal websites, etc.