iPhone 7 is about to be released. The world's first full-display mobile phone is going to steal the limelight from Cook.

The biggest focus in the global technology circle this week is the upcoming release of the new generation of iPhone. In the past few years, Apple has been leading the technological direction of the mobile phone industry.

But just before the release of iPhone 7, domestic manufacturers were not far behind. On September 5, Shenzhen SuperD D1, the world's first full-display mobile phone, was officially released . At present, the VR industry is in full swing, and mobile phones are fully intelligent. More and more novel functions and features can be realized on the small screen in our hands. The launch of the full-display mobile phone concept is bound to attract widespread attention in the industry.

People may be unfamiliar with Chaoduowei Technology, but it is a brand with many patented technologies and has deep cooperation with many top international brands and manufacturers in electronics, display, games, etc. From the news revealed earlier, Chaoduowei Technology's entry into the mobile phone industry is not a whim, but a move from behind the scenes to the front after accumulating certain technical strength.

So what kind of mobile phone can be called full display? According to industry insiders, one screen, two cores and three cameras are standard for full display mobile phones. One screen is a naked eye 3D columnar grating LCD screen. Users can experience the shock of immersive 3D and VR vision without wearing 3D glasses, and can switch between 2D/3D freely. Dual cores mean that in addition to the CPU, there is also an independent VR visual motion chip to improve the 3D/VR rendering speed. Three cameras mean that in addition to the conventional camera, an eye tracking camera is added to customize and generate a reasonable perspective image matching the eye position in real time according to the user's eye position and pupil distance. Whether moving left, right, forward or backward, you can get a comfortable and clear 3D visual sensory experience throughout the process.

The SuperD D1 released this time is equipped with a special naked-eye 3D columnar grating LCD screen specially developed by SuperD, so that consumers can experience the shock of immersive 3D and VR vision without wearing 3D glasses. Adding the VR technology that is currently popular in the field of smart hardware, VR chip + exclusive VR platform + customized VR helmet, it provides a complete virtual reality solution from inside to outside. SuperD's innovative technology is to add a "super-dimensional VR motion vision chip" on the basis of the traditional mobile phone native GPU to improve the 3D/VR rendering speed and integrate 3D/VR operations to solve the slow obstacles of complex image calculations, reduce delays, effectively respond to body sensations, and display clear and accurate images.

In addition, SuperD D1 adopts a dual front camera design, one for image recording and the other for capturing the eye position. According to the user's eye position and pupil distance, it customizes and generates a reasonable perspective image that matches the eye position in real time. Whether moving left, right, forward, or backward, you can get a 3D visual sensory experience throughout the whole process.

After more than ten years of focusing on the research and development of visual display technology, Chaoduowei Technology has shifted its strategic focus from the original B2B to B2C. According to Chaoduowei Technology's senior management, Chaoduowei Technology has applied the technical advantages of VR and 3D to the hardware, games, movies, television, live broadcasts and other fields of mobile terminals, bringing consumers a truly new visual experience and enjoyment, creating a closed-loop ecosystem with technological innovation as the source and the synchronous development of hardware, software and content. In response to this, Chaoduowei Technology has also launched Chaoduo VR content platform and Meidou TV live broadcast platform.

It is understood that the SuperD D1 full-display mobile phone is priced at 1,199 yuan and will be officially released on September 22.

As we all know, 3D technology is by no means a new concept. There have been 3D notebooks, 3D TVs and Nintendo's naked-eye game consoles before, but similar products have not been recognized by consumers. Multidimensional Technology wants to open up a niche market in the mobile phone industry with the full-display concept of SuperD D1, but it is still very difficult at present, but the ultra-low price of 1199 and the gimmick of black technology may attract the favor of some consumers.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.