Hulin SEO Training: Is posting external links on Baidu Tieba helpful for website SEO optimization?

For SEO, our hobbies are more about our work. Therefore, over a long period of time, I can spend a lot of time to test and research whether the relevant optimization strategies have practical operational value.

Especially in the area of ​​external link improvement, although search engines are trying to adjust the important role of external links in SEO rankings, sometimes we know very well that trying to completely get rid of the underlying logic is not a matter of one day or one night for search engines. What we can do now is to appropriately adjust the weight of external links.

The difficulty of building external links has really stumped many SEO staff. Some friends said that they can post external links on Baidu Tieba. What is the use of this for SEO?

Tieba external links, what is the use of Baidu Tieba marketing promotion for SEO?

So, what is the use of Tieba external links and Baidu Tieba marketing promotion for SEO?

1. How external links work

Today we will not talk about the complicated process of crawling and identifying external links. Let's simply talk about which external links can be crawled and identified by search engines.

From the current perspective:

For most search engines, the following three forms of link crawling are mainly supported, for example:

①Hyperlink

②Pure text link

③Anchor text link

As for the JS links used in some websites and some automatic jump links, from the current point of view, the search engine cannot record them in the link calculation system, and they are generally filtered out.

The same is true for Baidu Tieba external links. At present, from the perspective of pure link measurement, we think its value is extremely low.

2. Development of external links in Tieba

At this time, some SEO novices will ask why there are so many SEO articles and tutorials still discussing Baidu Tieba external links. I think the key factors are:

① In the early days, Baidu Tieba external links did not have automatic jumps and nofollow marks.

②Some old website owners did achieve very high ranking improvements by utilizing the initial external links from Tieba.

③The SEO ranking characteristics of Tieba. (Not actually relevant to the link)

So, what is the use of Tieba external links? From the current perspective, they still have a certain positive effect, but we all know that Baidu Tieba prohibits the publication of low-quality third-party external links, and in most cases they are over-filtered.

And if we choose to use Baidu Tieba for promotion, we suggest using high-quality content and links that can really help members in Tieba to do new projects.

3. The role of external links in Tieba

Obviously, we all agree with Baidu Tieba external links, but we should avoid publishing low-quality external links. Below I will summarize the role of Tieba external links based on two aspects, hoping to give you some inspiration:

① Initially, link preference

In the early days, because the links in Baidu Tieba were directly presented in the form of web links, many websites, by using this strategy, were able to obtain rapid rankings and rapid accumulation of weight.

This is inseparable from the high-stickiness social media characteristics of Baidu Tieba in its early days. When you try to post an external link in a vertical interest bar, it will always receive widespread response and discussion, and also receive a lot of clicks.

The search engine will judge this link as popular, and based on a certain weight, give this link a higher "link preference" (also known as PR or website weight).

② Current situation, link and search again

From the current perspective, although the link increases the automatic jump, if your post's popularity does not decrease, it will still get a high ranking and presentation in Baidu. At this time, this kind of automatic jump link actually has a positive effect on the spread of the brand.

Summary: If your Tieba account ID has a long history of use and the Tieba account level is relatively high, you can use this strategy appropriately. From the current point of view, its traffic promotion is more valuable than SEO, and the above content is for reference only!