When doing marketing on TikTok, what are the benefits of certifying a Blue V account?

Douyin Blue V is actually the official logo of Douyin corporate account after certification. It can help merchants build a marketing anchor position, better connect with existing customers and tap potential customers . (For Douyin Blue V certification, please add WeChat: 18673936764)

Now more and more brands are joining Douyin, which has become an important customer acquisition channel for businesses. After completing Douyin certification, you can connect to the three major platforms under Toutiao (Xigua, Volcano, and Toutiao) with one click, share fans, and be exposed on multiple platforms.

When doing marketing on TikTok, what are the benefits of certifying a Blue V account?

The value of Douyin Blue V

1. The Douyin brand nickname is unique and is on a first-come, first-served basis. When users search for your store or brand, you will be recommended and displayed first, demonstrating your official and authoritative status.

2. Reach fans. Tik Tok has a very strong feature – information flow. When you release a new short video, the potential traffic pool is relatively large, and it will be recommended to your fans first. On this basis, it will be easier for the platform to push it to a higher-level traffic pool!

3. Unlike Weibo/WeChat, the videos posted on Douyin are not 100% visible to fans. Therefore, in terms of fan reach, the value of Blue V is that it will appear on the follow page.

4. Will there be any special weighting after completing the Blue V certification?

The weight of a Blue V account is naturally higher than that of a personal account, so the weighted push traffic is very worthwhile.

5. DOU+, the fan must appear function in it is only open to Blue V. By launching DOU+, fans can be required to see their videos, which is also a great advantage for Douyin players doing marketing.

6. Convert offline marketing. After activating the Enterprise Blue V, you will have an independent merchant page display, which can be customized independently in the enterprise account background. Among them, the more practical POI store address claiming function can embed store information in the video, and has the function of setting up online coupons to convert offline consumption.

7. The Blue V video entrance has product recommendations. The shared yellow car and homepage entrance can directly direct traffic to the Taobao store, and can also perform various external link jump functions.

Functions of Douyin Blue V

1. You can set the official website link on the homepage, use the phone component to make calls with one click, or make mini programs or issue cards and coupons. In short, the homepage can display store information.

2. Up to three high-quality short videos can be pinned to the top, and comments in the videos can also be pinned to the top. There is also a custom menu. Anyone who has played with WeChat public accounts knows that you can use custom menus to link many external links. Douyin can also use custom menus to link external links. There are many ways to play with this~

3. There are also customized header images, pinned videos, official website links, and customized merchant pages (store activities, service products, online reservations, special services), etc., to display marketing in all aspects.

4. After authentication, the platform will provide the Blue V account with a PC backend to facilitate detailed display settings and team analysis and management.

Otherwise, without a PC backend, you can only monitor data and manage delivery through your mobile phone. Through the PC backend, you can coordinate and communicate with employees or/collaborators.

According to the market data of Douyin Blue V, as of May 31, 2019, Douyin corporate Blue V accounts had a total of 4.1 billion fans, which is close to the total population of Asia.

There are more than 280 Blue V industries, the market size has achieved 106.92 billion views, and the daily active fans have reached 350 million.

So whether to certify Blue V or not, I believe you already have the answer~

So, how do you authenticate a Douyin corporate account?

1. Authentication is performed through the Douyin client mobile phone. The authentication path is:

Click on the Tik Tok menu

"Me" - Controls in the upper right corner - Settings - Account and Security - Apply for official certification - Enterprise certification.

2. You need to submit the "Business License", "Enterprise Certification Letter", and a certification review service fee of 600 yuan per time.

1. Business license requirements:

(1) Only enterprises registered with the Administration for Industry and Commerce or the Administration for Market Regulation in mainland China are supported, and a valid business license is required.

(2) Provide a color scan of the business license, or a black and white copy with a color official seal, with clear and intact content.

(3) You can add a watermark that reads "For Douyin/Toutiao certification only", but adding other watermarks is not supported.

(4) Recommended pixel requirement: 800*800PX

(5) [Key] Invitation code:

Please remember to fill in the official Douyin initial invitation code 123456 before submitting.

(With the invitation code, the platform will give you priority review and a higher pass rate!)

(6) Invoice receiving: (It is recommended to fill in the QQ mailbox you often use)

2. Certification letter template:

(1) Download the official letter of certification, print it out, fill it out according to the sample picture, and stamp it with the official seal.

(2) Upload a clear and intact scanned copy of the official letter with the official seal.

3. Certification Fees

The above steps are the mobile phone authentication process.

2. If you are worried that you can't do it well, there is another way:

Just leave it to us——TikTok official authorized service provider [Guangzhou Mingxiang Network Technology Co., Ltd.]

The certification review time is generally 1-3 working days. Please pay attention to answer the Douyin customer service confirmation call, which is generally the review service phone number of Chengdu or Beijing. Be sure to answer the call for follow-up, otherwise it will result in failure.