The Terminator of OLED? Quantum Dot Technology Lights Up the "Post-LCD" Era

To judge whether a product is successful, technical strength is one aspect, but whether the product can ultimately gain an ideal market response is even more important.

When TV products first entered the "flat-panel" stage, plasma TVs and LCD TVs were in a strong confrontation. Ultimately, plasma TVs were not positioned well enough to be accepted by the mass market, so despite its technological superiority, it was defeated in the market.

Today, the development of science and technology has brought television products to a turning point where new and old technologies replace each other. After LCD, OLED is undoubtedly the most frequently discussed topic in the industry and the most familiar topic to consumers. However, the expensive OLED TVs are more like a "copy" of the plasma TVs that once existed in the market. We urgently need a TV form factor that meets the actual needs of users to take over from LCD TVs.

On the afternoon of December 6, the "Subjective Evaluation of Flat-Panel Color" event hosted by the Consumer Electronics Product Research Office of the China Electronic Commerce Association was held in Beijing. In this authoritative evaluation that brought together dozens of experts and scholars, the quantum dot TV based on the future new generation of display technology brought by TCL, a domestic color TV giant, with a more affordable price and excellent picture quality performance, seems to give us new hope for the "post-LCD" era through quantum dot display technology.

Color gamut value 110% Quantum dot TV has comprehensive advantages

Under the general trend of global economic shift, competition in the color TV industry is gradually returning to the essence of picture quality. From a certain perspective, excellent picture quality performance is also the most basic and core competitiveness of TV products.

This evaluation activity focused on blind testing the color display effects of 6 flat-panel TV products in 5 categories on the market, in an effort to find truly excellent products.

The test results show that due to the unique photoelectric properties of quantum dots, when stimulated by electricity or light, they will emit very pure, high-quality monochromatic light of various colors according to the diameter of the quantum dots. The backlight source using quantum dot materials is the purest backlight source currently. Therefore, the color gamut and brightness of TCL quantum dot TVs using quantum dot backlight sources have been greatly improved, and they can display more vivid and realistic colors, even the most difficult to express red and green can be perfectly presented.

Of course, compared with LCD TVs and even OLED TVs, the advantages of quantum dot TVs are not only reflected in color rendering.

From a technical point of view, many OLED displays must be converted through color filters to obtain pure colors, but quantum dot displays can emit pure and bright colors from the beginning, and are also significantly better than OLEDs in the stage of converting electrons into photons. They can operate at lower voltages, consume less energy, and have better control over the overall power consumption of the device. As a result, the display life of quantum dot TVs is nearly 20,000 hours longer than that of OLEDs.

It will become a general trend for domestic manufacturers to develop quantum dot technology

Scarcity makes things valuable. On the other hand, even with the impressive quantum dot technology, not every TV manufacturer may have the ability to master it.

In recent years, quantum dot technology has been expected by industry insiders to change the LED screen industry, but the technology itself has always been in the hands of American technology giants such as QD Vision and Nanosys, and there are only a few foreign suppliers of screen materials, such as Quantum Materials and Nanoco Group PLC.

Until recently, OLED TVs have not been accepted by the "mass market", so the world's largest TV manufacturers Samsung and LG planned to produce displays using quantum dot display technology and apply it to the next generation of flat-panel TV products.

For the domestic TV market with a huge audience, the emergence of quantum dot display technology is both an opportunity and a challenge. Mass production of new technology products and their launch into the market can help companies gain an advantage, but how will domestically-made quantum dot screen TVs perform? How is their quality? This is indeed a big question mark in many people's minds.

To this day, TCL has become the first pioneer in the domestic TV industry to enter the quantum dot era. Its 110% full color gamut brings a comfortable visual viewing experience and restores true colors to the greatest extent. It has set an example and brought confidence for domestic TV products to "take over" LCD with quantum dot display technology.

Looking at the development pattern of China's television industry in 2104, the color TV industry suddenly cooled down in the first half of the year. As a result, the Chinese color TV industry was in a difficult transformation for a whole year.

But new technologies bring new opportunities. The trend of quantum dot display technology has arrived. With better product quality and overall cost-effectiveness resulting from lower power consumption, the technological revolution on screens has begun to emerge in the "post-LCD" era.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.