What’s so special about the paper used in Apple’s new book?
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Last year, Apple released a set of product design hardcover books "Designed by Apple in California" that record Apple's 20-year design drafts. With up to 450 photos, it shows Apple's past and present products, including the iMac from 1998 to the Apple Pencil in 2015. Not only that, the book also records in detail the innovative materials and technologies used by Apple's design team. The main purpose of Apple's release of this book is to commemorate the company's founder, Steve Jobs. According to previous introductions, we know that Apple used heaven 42 paper from Scheufelen, a German paper manufacturer, in this book . So what is so special about this paper that Apple invited the manufacturer to customize their new book from afar? Let's see how this German company with a 160-year history of papermaking introduced it. Heaven 42 is the only pure white coated paper. Scheufelen uses very pure and natural raw materials to produce heaven 42, bringing the world's highest whiteness coated paper . Objects printed using this paper will have the highest contrast, extremely high color brightness, and excellent feel. It is also suitable for use with extra white non-coated paper. No matter what the circumstances, the effect of printing on this paper is the purest white and the softest. Using heaven 42, Apple can also accurately present the outlines of all structures and structures in the book. The extreme contrast between white and black makes every detail of the product show up. Heaven 42 can bring the best color effect. The effect of printing on this paper can make every loyal Apple fan feel the best side of the product and make them a part of the Apple experience. Earlier this month, Apple expanded the sale of this book to 5 new countries, including Canada, Brazil, Singapore, New Zealand and Ireland. The book will be available for purchase in Apple's online store and Apple Store retail stores in these countries. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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