Qionghai SEO Training: Why is the old website not included? Is it difficult to optimize the old website?

Compared with new domain names, websites established with old domain names are more likely to be included, which is why many people choose to buy old domain names in order to optimize the results. But some people have encountered the situation that the website they built with the old domain name is not included. So what is the reason why the old website is not included? What is the solution? Dongguan Feng Chao will share it with you.

When the spider crawls a website, I find that the content is original and has valuable information. Moreover, if this domain name has been indexed before, it will be favored by search engines and give your website a higher ranking. When spiders crawl low-quality pages, they will not crawl the pages. Most webmasters will publish the collected articles after original creation. The spiders will store the crawled pages in a database, index them, and then delete some duplicate content. This can explain why some websites are frequently crawled by spiders but not indexed.

Publish external links appropriately. Many blog sites do not publish external links because they are worried about being punished. Despite the high quality of the website's content, spiders have no increasing access restrictions. It may take two or three months to crawl to the internal pages of the website, and the internal pages of the website will be slower. External links should also be updated on a regular and quantitative basis, just like publishing papers.

Website optimization requires a long time. You need to update the content of the article regularly. If you update 10 points a day, then stick to updating the article at this time every day, and spiders will also crawl and browse your website at this time. A search engine friendly website will trust you very much!

Build internal links on your website. Many fashion bloggers don't do very well in these aspects. At first, they thought that as long as the internal pages were included normally, the articles would not have internal links, and internal links could be made. Now think about it, if there is no internal link in the article content, then the search engine spider will always start with one page and leave, which is too wasteful. Excellent website structure, once again search engine crawler. At present, divcss structure is widely used, table structure is not used, and the use of flash is avoided as much as possible. JS structure is not conducive to spider crawling structure. Generally speaking, I personally recommend buying the templates I like right away. If I could make the template myself, the actual effect would be better.

If a website is hijacked by a hacker and a dark link is hung, or if you use your website program as an attack source to attack other websites, the search engine will think that the website is unsafe, and the search engine will display "unsafe website" on your Baidu search, so that few users will visit your website!

Another reason why the old website is not included is that it was punished by the search engine in the past, such as being K-stationed or being demoted. In this case, the webmaster needs to check the history. Sometimes when a company purchases an old domain name, the other party will not tell you easily, so it is necessary to ask the optimization staff to check whether the domain name has any black history.