The conversion rate of bidding promotion is poor. Is it related to the landing page?

In order to test the waters, most partners simply built a defense site for bidding promotion. As a result, they found that it was not competitive. Instead, they blindly spent money to grab rankings, resulting in more money but few conversions. So what is the relationship between landing pages and conversion rates? Feng Chao from Dongguan believes that there are several points:

The conversion rate of bidding promotion is poor. Is it related to the landing page?

1. The landing page has weak correlation with the product and business. The design elements of the landing page should be strongly related to the nature of the product and the business. A good website can speak for itself and is the best endorsement of the product/enterprise on the Internet.

2. The landing page copy targets customer needs. The copy of the landing page should point out the customer's pain points, dig deep into customer needs, and give your selling points and solutions. Tell customers that we understand your pain and needs and can provide you with effective solutions.
3. The website opens slowly and is not optimized. According to an Internet research report, on the PC side, the page opening speed that visitors can tolerate is 3 seconds. If it exceeds 3 seconds, 99% of visitors will leave.

4. The creativity does not attract clicks from valid customers. Excellent creativity can filter out invalid customers and increase the click rate of valid customers.

5. The conversion channel is set up unreasonably. The conversion channel mainly consists of online consultation, message forms, pop-up windows, etc. The purpose is to call on customers to take action, click for consultation, and bring customers closer.

6. The installation of a conversion tracking system for a website without traffic conversion tracking is conducive to monitoring effective keywords and achieving the survival of the fittest of keywords. The status and effect of keywords are important reflections of account data and an important basis for adjusting accounts.

The above is the poor conversion rate of bidding promotion. Is it related to the landing page? In bidding promotion, the landing page is the carrier of product bidding and the best endorsement of the product/enterprise. The quality and relevance of the landing page directly affect the customer experience and decision-making.