What are the conditions and steps required for Baidu V certification?

What are the conditions and steps required for Baidu V certification?

V certification definition:

It presents the comprehensive reputation of the website to netizens in the form of a reputation rating by collecting data such as the qualifications of Internet merchant websites and the business entities behind the websites, trustworthy behaviors, consumer commitment willingness, word-of-mouth evaluation, etc., as a reference for netizens' decision-making. Requirements: After opening a Baidu account, you must do a V certification before you can go online for promotion, 600 yuan/year. Starting from the second year, if you do not get V certification, your information will not be displayed.


Improve V level: After V certification, if there is no violation, the longer the V certification time, the higher the level

Serious Violations:
(1) Suspected of promoting illegal content
(2) 1,000 points will be deducted for each violation reported by netizens

Minor Violations:
(1) Illegal links (website redirects)
(2) Be someone else’s brand word (competing product word)
1-2 violations, 2 points will be deducted each time. 3-5 violations, 5 points will be deducted each time. 6 or more violations, 8 points will be deducted each time. Impact of violations: Score below -30 points, promotion is prohibited. Score between 0 and 40 points, 5% promotion cost increase. Score between -30 and 0 points, 10% promotion cost increase.

Advantages of Baidu promotion plus V:
1. Opening of privileged words (part of the medical industry)
2. Green audit channel (fast audit)
3. The latest advertising styles can be used first

Baidu promotion plus V process:
1. Submit qualifications (when opening an account)
2. Authenticity verification: Enter the company's public account information, and Baidu will deposit a verification amount of less than 1 yuan into the company's public account. After receiving the amount, ask the financial staff to inquire how much money has been deposited and enter the number into the verification port.
Note: The unit is points. If you enter it incorrectly 3 times, the V plus will be frozen, affecting the promotion.
3. Sign the online agreement and pay a certification fee of RMB 600.

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