Introduction to Sina Fuyi's advertising formats

Definition of wing

Part 1 Definition of Wing Support

Fuyi is a precision advertising platform based on data insights and programmatic buying.

1. Relying on the massive resources of Sina's dual platforms and multiple terminals

2. Multi-dimensional mining of massive data from Sina.com, Sina Weibo, and mobile clients

3. A self-service advertising platform that provides advertisers with precise targeting and creative optimization services

Ad display is determined by quality and bid

Product Advantages

Part 2 Product Advantages

1. Brand promotion: strong brand influence helps

1. Sina has a strong brand influence, high recognition and reputation; its authoritative and industry-leading brand image is deeply rooted in people's hearts.

2. Sina’s “three highs” user group has high consumption and purchasing power

2. Data Insight: Collecting multi-dimensional big data from portals and Weibo

Based on the big data of Sina portal cookies and Weibo registered users, we analyze users' demographic attributes, life trajectories, interests, social activities and consumption habits as the basis for precision marketing.

3. Resource advantages: open up core channels, cover high-quality resources, and fully stand-up exposure

1》Core Channel: Access hundreds of resources across the site, covering 32 channels with an average daily exposure of up to 1 billion

2》Size uniformity: regularize resource sizes, reduce advertisers’ creative production costs, and improve efficiency

3》Various forms: including full-width, picture-in-picture, rectangle, button, text link

4》Multi-terminal: Access to Sina.com mobile app resources, advertisers have a wider range of choices

4. Creative Intelligence: Adbox, a multi-faceted and rich display of effects

Through the free and powerful Adbox creative production tool, advertisers can create personalized creative materials in various forms such as interactive, display, information collection, and communication.

5. Precise Targeting: Targeting Settings and Data Statistics in Six Dimensions

With multi-dimensional targeting conditions and data reports, advertisers can programmatically purchase ads and flexibly control ad placement ; full-process effect tracking, real-time adjustment and real-time optimization

6. Pay for results: CPC and CPM bidding

1》The first recharge is low, and CPC and CPM bidding can be flexible

2》CPC is charged by click, display is free, GSP is the second highest price, spend every penny of the advertiser's investment

The essence of Fuyi: delivering the most appropriate information to the most appropriate person at the most appropriate time and place.

Resource form

Part 3 Resource Form

The resource form includes three high-quality product lines:

1. Sina Portal 2. Sina Wireless 3. Mobile Alliance

Daily average PV 1.4 billion Daily average PV 1.6 billion Daily average PV 1.6 billion

Sina portal high-quality resources Sina mobile website, news client Sina & external APP resources

Covering 32 channels, including Sina's mainstream APP;

Including Langshou, News, News, Sports, Finance and other in-depth cooperation APP core

Sports, finance and other core channels; Resource location;

Heart channel; Information flow presentation; External advertising alliance;

Nearly 450 resource locations Nearly 50 graphic resource locations More than 20,000 resource locations

1. Portal resources include pictures and text links, covering core channels:

2. New form of portal resource pictures - window advertisements:

That is, multiple advertising creatives can be displayed in one resource position. When advertisers check "Add showcase ads" in the Fuyi backend, the creative will be displayed on the showcase ad space. Displaying ads in window advertising space means that the creative will appear in one position on an advertising space together with other ads, and will be displayed in a carousel format.

3. Sina WAP resources include pictures and text links:

4. Information flow resources are displayed on Sina WAP and Sina News clients:

5. Mobile Alliance APP Resources:

Case Description

Part 5 Case Study

1. Customer introduction: It is a domestic website specializing in special sales, providing consumers with a one-stop high-quality shopping experience;

Promotion needs: expand brand influence among female groups and improve overall ROI;

Resources: Prioritize cost-effective resources and target specific users by age and interests;

Creative materials: Add iconic brand colors and update the materials every three days to keep them fresh.

Promotion effect: 1》After one month of launch, ROI increased rapidly from 1 to 3;

2》After the operation team provided professional material guidance and suggestions, clicks increased by 2 times compared to the beginning of the launch;

3》Effectively enhanced the client’s brand influence and product sales.

Second, customer introduction: A well-known domestic 3C product comprehensive e-commerce company, with a daily promotion cost of about 100,000 yuan;

Promotion needs: expand brand influence and improve overall ROI;

Resources: Prioritize better resources and resources with larger traffic, including Langshou and the first screen resources of each channel;

Creative material: A variety of preferential products are rotated, novel and unique, and the click rate remains stable

3. Customer introduction: A well-known domestic online shopping mall focusing on food;

Promotion needs: control the cost of advertising and assess ROI;

Resources: Prioritize large-size image resources, including the first page of Langhe, blogs, and the first screen resources of each channel, as well as button images;

Geographic targeting: Only select provinces and cities within the delivery range.

Promotion effect: 1. After subdividing the commodity categories, it was found that imported fruits have the best effect in season and can be used as a long-term promotion category;

2》Because the creative material is fresh and appealing, the click-through rate is very high and it can be presented through bidding at a lower price, with ROI>1.7.

Sina Fuyi advertising, contact Qinggua Media official

Related reading:

1. Introduction to Sina Fuyi Advertising

2. Sina Fuyi Advertising Account Opening Price

3. The effect of Sina Fuyi advertising

4. Sina Fuyi Advertising Account Opening Process

5. Sina Fuyi advertising display style